The Corporate Podcasting Summit pinpoints what companies stand to lose and gain when podcasting, June 20 - 21 2006

The in-depth two-day Corporate Podcasting summit at the Sofitel San Francisco Bay gives the Enterprise Podcasting 101 from trailblazing companies and leading experts. What with Media 2.0. set to revolutionize the way we live, work and communicate, the summit presents an exclusive platform to uncover what companies stand to gain, as well as lose control of, by injecting the podcast into the full suite of marketing activity.

Just some of the confirmed speakers include:

• John Furrier of PodTech.net who outlines both the challenges and opportunities ahead for companies bold enough to grab a part of the Media 2.0 action

• Audrey Reed-Granger, Director Public Relations, Whirlpool explains how the podcast is just one small step in a larger move towards on-demand consumer content

• Forrester Research’s Charlene Li outlines how much the podcast is penetrating enterprise culture and how many listeners are jumping on board

• Pheedo’s Bill Flitter contributes to a session on how RSS can be added to the marketing mix – and exactly where it can optimize the relationship between businesses and their core audiences

• MasurLaw gives a talk outlining the licensing, copyright and legal issues you need to be aware of on entering the podcasting space

To view the full agenda click on
http://www.podcast-summit.com/agenda.shtml

Alongside keynote presentations, enterprise case studies and panel discussions, the summit also hosts a number of interactive 15-person ROUNTABLE on topics such as:
Tooling up * RSS * Costs * Generating Revenue * Ad Insertion * Quality and Conversion * Engaging with your listener? * Measuring Success

Key experts and leading protagonists give the low-down on podcasting as a business, and its actual impact on the bottom line.
Visit the website to find out more www.podcast-summit.com

To register for the summit click on:
http://www.podcast-summit.com/register.shtml