VeryYummy.com Launches a Cheeky New Women's Online Underwear Store featuring Bonds, Australia’s most comfortable brand

VeryYummy.com launched a new online women’s underwear store, offering comfortable styles that look and feel good. The team behind VeryYummy.com believes that underwear does not have to be lingerie to look good. Su-May Goh, who selects the products says, “Our Bonds underwear looks and feels good, and comes in so many styles ranging from g-strings, briefs, boyleg and boxer cuts for women.” The store located at www.veryyummy.com is offering readers of this press release a launch 10% discount offer available by entering the Very Yummy code ‘888’ at checkout.

Australian Bonds underwear is the first choice for VeryYummy.com. Bonds underwear was originally men’s only, but their women’s range has become even more popular. Women seem to love the men’s styles and cuts available at VeryYummy.com. The boyleg and boxer are favorites to wear under jeans. It’s a trend that will continue as women raid the men’s underwear draw. Bonds brand ambassador Sarah O’Hare even wolf whistles at cute guys in the ads. Bonds come in a range of styles including g-strings, briefs, bikinis, boyleg and boxer briefs for women. Matching bras and camisole tops are also available, for the girls who like to everything to match. Each style has lots of colorful variations that change each season.

Another VeryYummy.com favorite is Fling, an Asian brand that is as cheeky as it is brief. “It’s very sexy but not lacy” says Su-May, who says it appeals to younger confident women who want a little humor on their underwear and are quite likely to show them off.

In starting up VeryYummy, the team faced some challenges including coming up with the VeryYummy name. One of the team Huw Hopkin said, “We were looking for something that sounded delicious and confident, and we found that in VeryYummy.com.”

One of the challenges the team faced was getting enough stock. Bonds are extremely popular world-wide right now and getting hold of the new designs is hard. VeryYummy.com have secured the best designs and are adding their own personalized variations of the best selling boyleg design to spice things up a bit.

In order to appeal to the consumers VeryYummy.com are taking a cheeky boy-girl androgynous theme. “It’s a very androgynous brand were the women’s styles look like the men’s and the men’s styles look like the girls” says Su-May. “I advise my women customers not to mix them up with their boyfriends of husbands, otherwise they might end up wearing them”, laughs Su-May.

VeryYummy.com have lots of plans include personalization of underwear with leading designers, who want to try something new. “We want to make it a fun new arty medium that has lots of opportunities to create fun messages that are only shown when the clothes are off. “We also have plans for men’s underwear as well, and that gives us chance to have even more fun” says Su-May Goh.

VeryYummy.com is an online underwear store, that offers women’s and men’s underwear. They ship to anywhere in the world that is deprived of fun brands like Bonds and Fling. The company was set up to target an emerging group of consumers who demand comfort and style and something a little more cheeky and fully believe that underwear is for showing. For more information, contact Sumay_Goh@veryyummy.com