Blue Lotus bags UB Group's IT company account

Mumbai, January 3, 2004: Blue Lotus Communications Consultancy has recently bagged the prestigious India account of Pittsburgh based UBICS, Inc., part of the USD 2 Billion UB group.

UBICS is a leading provider of IT consulting services and IT products, and Blue Lotus Communications specializes in niche domains such as IT, Healthcare and Education. The mandate would include branding, public relations and design.

Stating that the agency will launch an aggressive communications campaign for UBICS in January, Chandramouli, CEO, Blue Lotus elaborated, ‘The UBICS account is very special for us and the partnership is unique in that the two organizations understand each other extremely well'.

Founded in October 2002, Blue Lotus has an impressive client portfolio containing names like Trend Micro, TWS Holdings, Bristlecone, Mahindra Special Services Group and Spryance. Most of these accounts were won in competitive pitches. The agency has a capitalized turnover of approximately Rupees Ten Crores and employs 40 people across its 4 offices.

Sunil Patil, President – Global Solutions, UBICS, stated that a major thrust would be on corporate branding including products and services offered by UBICS in India. Sharing his perspective on the communications initiative, he said, "Blue Lotus will be our communications partner in expansion of UBICS' market in India. We chose to appoint the agency as our communications partner on account of its deep understanding of the IT sector. They have a proven track record in providing cutting-edge communication solutions to companies similar to UBICS'.

Commenting on the growth plans of Blue Lotus, Chandramouli said, "The changing paradigms have made it imperative for agencies to provide demonstrable results. It is becoming evident that the few which focus on knowledge will lead the pack. Our operational philosophy is completely in sync with client's business needs and we are strongly poised to become knowledge leaders in the field of communications'.

For further media information, please contact:
N. Chandramouli, Blue Lotus Communications Consultancy
Ph: +91-22-22833146/ 22048250 M: +91-9820189271 E: mouli@bluelotuspr.com