Healthcare Business Communicator To Deliver Marketing/PR Tips and Ideas Free Bi-Weekly E-Newsletter Is Devoted Exclusively to Healthcare Business

Healthcare Business Communicator will provides vendors, payers, providers, associations, pharma and medical device companies and government agencies with a new source of healthcare communications tips, features and case examples.


"The healthcare industry is growing at a tremendous rate," said Joyce Flory, Ph.D., editor of Healthcare Business Communicator. "Healthcare professionals are looking for creative, cost-effective ways to reach consumers, providers, patients, employers and vendors. This bi-weekly publication offers five to seven easy-to-implement ideas."

Healthcare Business Communicator will include brief, easy-to-read write-ups of topics such as online newsrooms, media releases, event staging, getting published, connecting with the right media, communicating in a crisis and thinking like a reporter.

The first issue of Healthcare Business Communicator will offer suggestions for working with outsourcers and independent contractors, including contracts, letters of agreement, proposals and questions to ask during telephone or face-to-face interviews.

Other topics to be featured in future issues of Healthcare Business Communicator willl include conference presentations, online and print brochures, media lists and directories, Web site promotion, positioning, taglines, business and product naming, avoidance of "me-too" marketing and crisis communications.

The launch of Healthcare Business Communicator coincides with the May 1, 2006 launch of Joyce Flory.com (http://www.joyceflory.com). The new site features Dr. Flory's career highlights, services, testimonials, portfolio, contact information and resources.

Included among the continually updated list of resources will be sample letters of agreement and contracts, recommendations for working with independent contractors, and steps for developing communications materials.

To subscribe to Healthcare Business Communicator, send an e-mail to gojoyce@aol.com with the word SUBSCRIBE in the subject line and your e-mail in the text box. For more information, e-mail gojoyce@aol.com, call 312-952-6462 or fax 312-428-4209.

About Joyce Flory, PH.D. and Communications for E-Business and Health

Focused on the healthcare industry, Chicago-based Communications for E-Business and Health works with associations, providers, payers, consulting firms, vendors, conference companies, and publishers in tackling marketing, communications and education challenges. Services include media relations, speechwriting, Web site analysis and content development, conference track development, environmental, concept and product assessments, publications, and marketing communications.