CELLKEEPER™, THE NEW MODERN ACCESSORY, APPOINTS ACCESSORY INDUSTRY VETERAN DAVID POLETTI AS ROCKIES SALES REP

Chicago IL, 13 April, 2006 : - CellKeeper™, at the forefront of modern fashion accessories, is pleased to announce the addition of fashion, accessories and action sports industry sales rep veteran David Poletti as the company’s new mass market Rockies region sales rep.

In a recent review of Poletti’s directives he noted “If you look at the statistics of the new models, lost cellular phones on a monthly basis, and the increasing request for cellular insurance, clearly it is time to offer a solution, CellKeeper™ keeps it accessible and secure from loss or theft”. He closed with stating, “The CellKeeper™ offers great functionality by adapting to most cellular models, and versatility in catering merchandising to a breath of customers from athlete to urban dweller to mom to tween.”

David has almost twenty years of experience in the fashion, accessories and the sports realm, as he has focused on building such brands as Freestyle Watches, CHISCO, Anarchy/Angel Eyewear and recent addition; Skagen Watches – one of the top accessory industry leaders.

He began his career at Freestyle Watches in 1987 and worked as the director of sales for the brand until he moved from Ventura, California to Colorado in 1996 to start his own agency. Under his agency umbrella, he continued to build the Freestyle Watches brand and brought in the CHISCO and Anarchy/Angel Eyewear brands, as well. His accolades include dramatically increasing both specialty and major channel business, including a $1.25 million dollar increase in sales for Freestyle Watches in just under a decade, and over $800K in sales in both channels for CHISCO in just two years.

A resident of Lone Tree, Colorado, David enjoys the Rocky Mountain lifestyle his wife Jan and their four children. He also operates a self-owned Pilates Studio in his home town of Lone Tree along the side of his wife Jan.

About CellKeeper
A Chicago based company; The CellKeeper™ Company has developed an accessory collection that feeds the needs of active contemporary folks on the go. Since its conception, it has revolutionized the convenience of modern technology carrying. Founder, Worth Brown and The CellKeeper™ Company Design Director, Clare Hefferren, developed a collection with various eye-popping designs and functionality. As the tagline states, CellKeeper™, “keeping pace with wearbable technology”, handles all out-the-door needs. Never again forget your cellphone, wallet and keys as your CellKeeper™ has you covered. In designing the line, Clare has expressed that “good design, fashion, and functionality work together”. The product assortment features a variety of classic and trend fabrications - feather corduroy, faux crocodile pvc, cotton herringbone, metallic pvc. The line offers 9 styles in 25 colorways. Certainly there’s something for you. And as a "co-ed" shopping experience, CellKeeper™ allows its clientele - both men and women - to escape the fashion faux pas of the fanny pack. CellKeeper™ is committed to showcasing unique and wearable items for men and women and design their collections with attention to fashion, fit and timeless style.

For further information, phone 310.857.6970 or visit the website at w w w . C e l l K e e p e r . c o m .

Media Contact:
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310.857.6970
Tracie Lynn Tucker
t r a c i e @ r e l e a s e p r . c o m
Whitney Felter
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