Newest Mom’s Research Reveals Greatest Mother’s Day Gift

New York, April 14, 2006 — Husbands, partners, and significant others can forget about the Mother’s Day chocolate, flowers, and even diamonds, according to a new national survey of 1,200 mothers, which is part of The U.S. Mom Market, a new report from market research publisher Packaged Facts, a division of MarketResearch.com.

What moms really want are not material things. They want time. 40% of respondents surveyed want a day for themselves, and 22% want time alone with their spouse or partner. Fewer than 5% expressed interest in clothing, jewelry, appliances, or other home equipment.

Today’s moms have a very clear voice about what they want and need, and a key component of this newly released mom’s research is the inclusion of verbatim responses from moms about what they really desire from life, family, and consumer goods.

Indeed, modern motherhood has evolved into the most powerful and influential consumer market; a 141 million strong group of women that encompasses three highly individualistic and opportunistic generations — Gen X, Gen Y, and Baby Boomers.

“Regardless of their age, we found that today’s moms are extremely savvy when it comes to shopping for their families and very in tune with the latest marketing trends. But at the end of the day, responsibilities aside, moms are looking for a little self-indulgence, something they rarely get,” notes Marta Loeb of Silver Stork Research, author of the report. “Moms always think of themselves last, so when offered a day to do something for herself, mom has some definite ideas.”

Now in its 2nd edition, The U.S. Mom Market is based on six waves of primary research which provide an in-depth look at the “Mom Brain”—who she is, what she wants, and what that means for companies trying to build brand recognition and services targeted to this market. The report examines advertisements that work—and those that don’t—and creates a graphic framework of best bets for marketing to today’s “smart moms.” Priced at $3,00, this report can be purchased directly from Packaged Facts by clicking: http://www.packagedfacts.com/pub/1087777.html. It is also available at MarketResearch.com.

About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes research reports on a wide range of consumer industries. For more information visit www.PackagedFacts.com, or contact Tom Ehart at 240-747-3014, or tehart@marketresearch.com.