Usability: success factors & pitfalls – Share knowledge with digital marketers

13 April 2006, London: Knexus Community, the Corporate Digital Business Network, is holding a roundtable forum on Usability – success factors & pitfalls.

The forum includes insights on what companies must take into account for usability diagnosis, presented by industry expert Simon Norris, MD at Nomensa, followed by a moderated roundtable workgroup to address key challenges and generate new ideas for the participants.

“This forum presents an exciting opportunity to learn from industry peers and to share Nomensa knowledge about usability best practice. The forum will address critical issues about usability including translating usability research into effective design; measuring and demonstrating ROI and maximising the commercial value of usability.” Simon Norris, Managing Director of Nomensa

Benefits of participating include:
* Learn about the key success factors & pitfalls for usability, based on real examples
* Generate new ideas
* Meet your peers who are focused on usability and willing to share their experience, challenges and knowledge - representatives from UK, European and global brands only, no vendors, management consultants or agencies
* Non-sales environment focused entirely on solving challenges & generating ideas
* Validate your own usability strategy
* Understand which usability methods are the most effective for your organisation
* Gain important insights on what other companies are planning & implementing

Join the debate with companies including: Diageo, E.ON, Hotcourses, P&O Ferries, Prudential, uSwitch and many more. For more information about the roundtable forum which is held on 26 April 06 and find out how to get involved, visit http://www.knexusgroup.com/usability

To find out more about becoming a member, visit http://www.knexusgroup.com/membership/default.asp

Attendance restricted to corporates. No vendors, SMEs, agencies or consultants allowed.

About Knexus Community
Knexus Community is a leading corporate digital business network, providing secure, peer group connections for digital business knowledge and ideas. Community access is through an annual membership subscription and available for corporate executives from major European and global companies. Vendors of IT products, SMEs and consultants are not permitted to join.


For further information:
Hiren Surti
Knexus Community
hiren.surti@knexusgroup.com
+44 (0) 20 7631 4151
www.knexuscommunity.com

About Nomensa
Nomensa are experts at improving the ‘user experience’ and developing engaging strategies to help clients reap considerable commercial benefits. Our proven approach is based upon our proprietary ‘Human Centred Design’ methodology, developed through the successful management of numerous extensive commercial research projects – we call what we do ‘humanising technology’.

For further information:
Caroline Risk
Nomensa
info@nomensa.com
+44 (0) 117 929 7333
www.nomensa.com