BCC Software Adds MarketSmart Targeted List Rental Services to the User-Exclusive BCC Customer Portal

Rochester, NY — BCC Software, a BÖWE BELL + HOWELL company and a leading developer of high-performance solutions for professional mailers, announces the addition of list rental services to the user-exclusive BCC Customer Portal. Now BCC customers can obtain highly targeted business and consumer leads—using a full range of selection criteria—to help their clients better achieve business goals.

The MarketSmart web-based list query and order delivery system is offered in a partnership between BCC and Donnelley Marketing, the largest, original compiler of consumer and business information.

To access these services, BCC customers can logon to https://portal.bccsoftware.com and click the Services tab. From there, simple select screens—offering selections including optimal age range, income, home ownership, home value, NAICS codes, and location—will help them “build” a list that is ideal for their (or their client’s) purposes. Once the generated price quote has been approved, the specified list can be ordered and downloaded.

List procurement is just the latest enhancement to BCC’s Customer Portal. Where’s My MailSM—now integrated into Mail Manager 2010—was the first service addition, followed by the popular Truck Direct Mail drop shipment logistics engine. Unique content and services continue to be added to the Portal, increasing the competitive edge available to BCC customers.

“It’s common for professional mailers to need access to the freshest and most targeted list data,” says Ted Seward, BCC Vice President of Marketing. “Our customers have indicated they’d like to see BCC offer this service, and we’re excited to meet that need by adding MarketSmart to our Portal.”

For more information about MarketSmart list services, call BCC at (800) 453-3130 or visit www.bccsoftware.com.




About BCC Software
For more than 25 years BCC Software Inc has offered high-performance software and solutions for professional mailers. The company is committed to providing clients with the highest level of customer service and technology training. Current BCC clients include such well known names as Harvard University, The Miami Herald, Anheuser-Busch Company, Inc., Wal-Mart, Papa John’s, American Civil Liberties Union, R.R. Donnelley, K/P Corporation and the U.S. House of Representatives. In 2005, BCC became a BÖWE BELL + HOWELL company.

About Donnelley Marketing
Founded in 1917, Donnelley Marketing (an infoUSA company) is one of the nation's leading providers of direct marketing solutions. Donnelley offers its clients integrated, time-sensitive solutions to build and maintain one-to-one customer relationships. These solutions include the industry's most accurate and comprehensive business and consumer marketing information databases, processing services, database marketing solutions, and e-mail marketing services. Donnelley serves clients in the e-commerce, financial services, merchant (catalog/retail), telecommunications, insurance, and packaged goods industries. These clients leverage Donnelley’s products and services for direct marketing, telemarketing, sales and marketing planning, lead generation, customer analysis and eCRM/CRM applications. Headquarters are located at 470 Chestnut Ridge Road, Woodcliff Lake, NJ 07677. Donnelley Marketing can be contacted at (201) 476-2000. For more information contact Diane March, Director of Marketing Communications, Diane.March@Donnelley.infousa.com.


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