Jewelry Store Supplies help Jewelers make the most of ‘May is Gold Month’ Promotion

ST. LOUIS, MO – Jewelry retailers across the country are gearing up for May 1, the official start of gold month 2006. Since 2004, jewelers have used May as a platform to reach customers considering purchases for Mother’s Day, graduation, first communion, confirmation and the bridal season.

According to Chris Weis, director of marketing and eCommerce at Nu-Era, retailers should think beyond products when they are considering ways to make the most of gold month.

“Because the ‘May is Gold Month’ event is really still in its infancy, it is important that retailers establish a theme in their store to inform customers of the occasion, and any promotions the store is running in conjunction,” Weis said.

Nu-Era specializes in retail supply and provides display and fixture solutions for thousands of jewelers retailers across the country from the company’s website www.nu-era.com.

Weis recommends a few tips to inspire jewelry retailers to look around their store for their own unique opportunity to capitalize on gold month 2006:

Tell the World: Use retail signs in and outside the jewelry store to advertise gold month to people passing by. If customers are out shopping for a unique gift, they will be more likely to visit your jewelry store if there’s a retail sign telling them about your promotion.

Show them What You’ve Got: Consider a specialty jewelry display case that showcases a wide array of items featured for gold month. A special display case will be beneficial well beyond a gold month promotion. It will allow your store to highlight hand picked products for special events throughout the year.

Send the Message Home: Reinforce the gold month theme by using all gold colored jewelry packaging in the month of May. Consider custom printed jewelry boxes, shopping bags and gift bags, as well as the packaging extras like ribbons and bows to keep your store and gold month fresh in the customer’s mind.

Nu-Era and nu-era.com are services of The Nu-Era Group, LLC -the industry leader in store fixtures, supplies, and fulfillment. Nu-Era has been providing its customers with competitively priced quality products with customer-oriented service since 1949. For more information, visit them online at www.nu-era.com.