BIELER PÈRE ET FILS Charles Bieler Launches New Provence Rosé

Continuing the reputation for great value wine that he built with his family over thirteen years at Chateau Routas and the last three years with Three Thieves, Charles Bieler announces the creation of his newest project from Provence, France: Bieler Père et Fils Rosé.

Harvested and produced in central Provence, the small-production inaugural release from the 2005 vintage is a blend of 60% Syrah, 30% Grenache and 10% Cinsault. It debuts in the U.S. market in April and demonstrates the Bieler family’s tradition of making distinctive, approachable and value-driven rosé.

Charles has been a pioneer and tireless promoter for dry rosé in the U.S. market, a category that has seen substantial growth. “Just a few short years ago it was only the most inspired retailers who would carry any, and at best they’d have just a few. These days, every good wine shop carries rosé, with the more enlightened stores carrying up to a dozen,” reports Charles. “The progress has been tremendous, but the average American wine drinker has yet to discover rosé. I won’t stop until they have.”

Bieler Père et Fils is an homage to Charles’s father, Philippe, who ushered he and his sister Mira into the wine business in the mid-1990s. This particular bottling was named after Charles’s daughter, Sabine, who shares the same 2005 vintage.

Bieler Père et Fils retails for $10.00 and will be available in top wine shops and restaurants in a select number of states.
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