RedToucan.com – redefining participation at Social Networks with reverse-price auctions.

ALTADENA, Calif. - April 03, 2006 - RedToucan.com launchers its site by unveiling an exciting reverse-price auctions system. Unlike eBay, where the highest price wins, at RedToucan a member with the lowest unique (un-duplicated) bid wins.

“The bidding is blind – that is, bids are not disclosed between participants, making it great fun to follow. It becomes addictive to find a winning bid – it has all the excitement of real auctions with out the worries of over bidding.” Said Willy Aenlle, CEO and co-founder.

On offer is an Xbox 360, various iPods and more. Auctions run monthly, three weekly, two weekly and weekly. Members participate in the auctions by accumulating points from activities at the site, such as; inviting friends, completing product reviews, setting their advertising preferences, etc. “The auctions are intended as a fun activity, where the winning price is generally a fraction of the retail price. Expect to win an item for pennies on the dollar.” emphasized Willy Aenlle.

RedToucan is in effect a hybrid e-commerce social network with new dimensions - enabling members to replicate their offline world’s online and share products experiences while having fun with the auctions.

RedToucan blends social circles with the most universal of activities: talking about what you buy or want to buy. Studies show the majority of retail purchases are influenced by word-of-mouth – friends asking friends. “We understand that people naturally turn to friends for recommendations before trying something new. At RedToucan, all reviews come from trusted sources: family, friends, friends-of-friends or the private communities across the network. “Sharing product reviews among friends is more valuable than the anonymous reviews found at most merchant sites.” Said Frank Balle, co-founder.

RedToucan is an integrated space that allows various aspects of a person’s social life to come together without overlapping – making it easy to keep in touch with family, friends, work associates, football buddies, school friends or church members all at one place.

About RedToucan Inc.
RedToucan was founded in 2005 by former Overture Services (now Yahoo Search Marketing) executives Willy Aenlle and Frank Balle and located in Altadena, California. RedToucan is privately funded. For more information, visit www.redtoucan.com or call 310-922-2394.