crazyfunbabe Selects July Systems

crazyfunbabe, an edgy brand of sexy, sassy, sophisticated mobile content for young women today announced it has selected leading mobile retailing solutions provider July Systems to power its direct-to-consumer mobile content and services lifestyle channel targeted at young women that is to be launched in the coming weeks. The crazyfunbabe lifestyle channel will be loaded with a collection of mobile entertainment including wallpapers, ringtones, true tones, screensavers and video clips that enables young women to use their mobiles as the window to their world. The cross-content, cross-operator channel will be launched initially in UK and will be available to subscribers of major mobile operators.

July Systems will build and manage the WAP and Web retailing storefronts for this fun, new channel. July’s smart retailing solution with merchandizing and personalization capabilities will allow crazyfunbabe the freedom to offer promotions, bundles, and flexible pricing such as try-before-you-buy, rentals, subscriptions or pay-per-use with real-time refresh of the display presented to consumers.

These advanced retailing capabilities powered by simple, intuitive interfaces for the non-technical content retail manager have helped July’s content, brand and media owner customers, such as crazyfunbabe, achieve significant increases in revenues and profits with the shortest time-to-market.

“From the outset crazyfunbabe has been uniquely focused on the lucrative and under addressed female mobile market. Using July Systems’ powerful mobile retailing technology gives us tremendous leverage and scope to attract and service this target demographic even more effectively” said crazyfunbabe CEO, Lorane Poersch “Women love choices and individual attention when they shop. July’s smart merchandizing and personalization solutions allow us to offer our consumers exactly what they want.”

“crazyfunbabe is a great example of a content brand that has been successful by exclusively targeting a specific target consumer segment – in this case young women” said Ashok Narasimhan, Chairman & CEO, July Systems, “crazyfunbabe chose July because we were the only technology partner with a solution that offered fastest time to market, smart retailing features, as well as dynamic real-time storefront management capabilities that allow them to fully realize the value of their brand on the mobile channel.”

crazyfunbabe CEO Lorane Poersch will be presenting a session on “Targeting Market Segments’ at CTIA Wireless 2006. The session is scheduled for 1.00pm – 2.30pm on April 5 2006 at Room N111. July Systems will be at Meeting Room MR-87 in the Exhibitor Meeting Room Hall on April 4-7 2006. Visit crazyfunbabe and July Systems at Billboard MECCA and CTIA Wireless 2006 to learn more.

About crazyfunbabe
At the heart of pop culture with its mobile entertainment, crazyfunbabe, described as the “Sex and the City” of mobile launched in 2002. Canadian based, its parent company, a web pioneer creating digital entertainment content since 1994, recognized the phenomenal growth of mobile phone use world-wide and knew that girls would drive this market. Distributed from North America, Europe, India and elsewhere crazyfunbabe mobile content is developed specific to the interests of females in a field where mobile content is predominantly designed for men. www.crazyfunbabe.com

About July Systems
July Systems provides innovative mobile marketplace solutions that enable mobile operators and content retailers to multiply revenues and profits by transforming the retailing of mobile content to reach the mass-market. July's integrated end-to-end mobile marketplace solutions and managed services are currently deployed across multiple operators and other customers across the US and Europe who reach over 220 million mobile consumers. Founded in 2001, July Systems is privately held with investments by Motorola Ventures, Charles River Ventures and NeoCarta Ventures among others. July is headquartered in Santa Clara, CA, has a Global Product Center in Bangalore, India, and European offices in Germany and UK. For more information: www.julysystems.com