STUDIOSMILE LAUNCHES ZUMTRA, AN ADVANCED INTERNET BOOKING ENGINE

New Delhi, India, April 08, 2006

STUDIOSMILE LAUNCHES ZUMTRA, AN ADVANCED INTERNET BOOKING ENGINE

StudioSmile, a leading internet and mobile travel solutions firm from New Delhi, India has recently launched an advanced eBooking Engine named Zumtra, www.zumtra.com. Zumtra consists of a complete suite of ready to go online travel solutions for the travel industry. Started in 1998, StudioSmile forayed into the online travel space some five years ago with its first travel client, Makemytrip.com, India’s largest online travel portal. “With over 5,00,000 man hours of experience in the online travel space, including offshore product development for clients in US, UK and Australia, it was finally the right time for Studiosmile to launch Zumtra,” said Mr.Harish Bahl, CEO.

Zumtra is an advanced OTA compliant Internet solution that allows airlines, hotels, consolidators, travel agencies, cruise liners and other TSPs (Travel Service Providers) to build user-friendly and effective ecommerce driven travel website or mobile application. It includes e-Flight Booking Engine, e-Hotel Booking Engine, Cars and Packages Engine amongst several other modules that enable dynamic packaging. Rapid customization and deployment of Zumtra allows TSPs faster turnaround time as most of the modules are ready to go and can be easily customized to suit their requirements. “Our products are based on multi-tier and XML based architecture, which makes them scalable, robust and compatible to any kind of system”, said Mr. C.P. Singh, CTO.

Some of Zumtra’s features include searching for real time status on availability and fares, easy integration with multiple GDS (Global Distribution Systems) and payment gateways. Zumtra can be integrated to any of the four main GDS. It allows multiple travel products offered on a travel website to be included in one single PNR, providing single window management and control of the bookings. One of the most powerful features of Zumtra is its Fare Administration Module that enables rules setting and agreement management. “With its strong focus on travel related R&D and extensive experience in online travel, Studiosmile is aggressively positioning itself as the hub of choice for travel related software application development”, said Nimish Hadole, COO.