Brazilian Soccer Star Ronaldo Signs Up With BenQ Mobile

From now on Brazilian soccer star Ronaldo will be striking for BenQ Mobile. The exceptional 29-year-old Real Madrid athlete will be used as a testimonial for BenQ Mobile for the first time in spring 2006. BenQ Mobile joined hands with Ronaldo as he embodies all the attributes of the BenQ-Siemens brand: He’s challenging, original, authentic, vibrant and joyful.

Ronaldo will promote the high-end 3G phone BenQ-Siemens EF81 in TV commercials and advertisements starting in March/April 2006. The BenQ-Siemens EF81 is the first mobile phone under the new BenQ-Siemens brand. Furthermore, a special Ronaldo mobile is also available (C75 Ronaldo Limited Edition) which contains exclusive picture material and shows an autograph of the star on the back of the phone.

Ronaldo Luiz Nazario de Lima, known as Ronaldo or also “Il Phenomeno” for short, is not just one of the best-known soccer players of our day. He also ranks among the best footballers of all times. His long list of achievements includes: 3 times FIFA World Player of the Year (1996, 1997 and 2002), Twice European Footballer of the Year (1997 and 2002), Twice in World Cup Winners’ Squad with Brazil (1994, 2002) and 6 times Top Goal Scorer of the Year in various leagues and championships.

“Like our mobile phones, Ronaldo stands for the highest level of precision, maximum performance, superior quality and an exclusive lifestyle. In addition, he is the perfect complement to our recently announced sponsorship of the Real Madrid soccer team. We look forward to having him on board as another strong player in the BenQ Mobile team”, said BenQ Mobile CEO Clemens Joos.

BenQ Mobile is an industry leader in wireless communication devices with a high lifestyle appeal. Headquartered in Munich (Germany), the company is one of three business groups of BenQ Corporation and a trademark licensee of Siemens AG.

With over 7,000 employees worldwide, its state-of-the-art R&D and manufacturing facilities in Aalborg (Denmark), Beijing, Suzhou (China), Kamp-Lintfort, Munich, Ulm (Germany), Manaus (Brazil), Mexicali (Mexico), Taipei (Taiwan), and Wroclaw (Poland), and a strong sales, marketing and service network, BenQ Mobile benefits from its global footprint. BenQ Mobile will leverage complementary competencies and resources in product creation, developing elegant yet exciting devices that enable consumers to further explore mobility.

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