Sequel Studio helps Coppertone® make summer 2006 even better.

NEW YORK - Sequel Studio recently launched the next generation web presence for iconic sun-protection brand Coppertone®.

Sequel has brought new life to the heritage-heavy brand by using fresh, vibrant design, rich lifestyle photography and a need-driven user interface to personalize the experience and position Coppertone® as “Better Suncare for Better Summers.”

A departure from the brand’s former sun-safety positioning, the site presents products in the context of individual summer lifestyles and offers several customizable tools for optimizing consumers’ summer fun.

Fewer clicks allow quick access to specific products and a lifestyle-driven recommendation engine steers consumers directly to the products that are right for them. Taking center product-promotion stage is the brand’s latest innovation, the Continuous Spray™ technology, detailed in included TV spots.

For hungrier minds, suncare intelligence like a UV Index and a local weather forecast is available through the Better Summers 101 and Summertime Toolkit sections.

Coppertone.com is Sequel Studio’s latest project with Schering-Plough HealthCare. Past work includes an online advertising campaign for Claritin.

Sequel Studio is brand communication agency based in New York. Clients include CA, Campbell Soup Company, NARS Cosmetics, Hooked On Phonics, IMS Health, The Neiman Marcus Group, Merrill Lynch, PNC Bank, YUM! Brands and Vitamin Water.