TechniCon to Integrate HOOPS 3D Application Framework from TSA

Emeryville, CA and Oakland, CA — TechniCon Corp., a leading provider of product configuration systems, and Tech Soft America (TSA), the leading provider of component graphics technology to the engineering software industry, today announced a licensing agreement whereby TechniCon will incorporate an advanced HOOPS-based visualization solution into their CustomCommerce platform.

"Effective product visualization is critical to the success of e-commerce initiatives, especially for highly configurable products. The power of our CustomCommerce solution is made more evident when users can quickly access model data and experience rich, high-speed visualization. They can now do this through the OpenHSF format and our tightly-integrated, HOOPS-based web viewer" said Mark Keenan, CEO of TechniCon.

Ron Fritz, Managing Partner for TSA added, "The TechniCon team is expert at the myriad issues related to the management and presentation of complex product data. We are pleased that our HOOPS 3D Application Framework and the OpenHSF format allowed them to augment their CustomCommerce offering with high-performance streaming and visualization."

About CustomCommerce
CustomCommerce provides a flexible platform for delivering complex product data on the Web, making it easy for buyers to find the information and order the products they need. The tools that underlie CustomCommerce allow TechniCon's customers to get their existing data into online catalogs quickly and let their customers easily configure and select products

About HOOPS 3D Application Framework
HOOPS 3D Application Framework (HOOPS/3dAF) is an extensible, high-level component that dramatically simplifies the design, development and maintenance of high-performance, interactive 2D/3D applications for Windows, UNIX, LINUX, Windows CE devices or the Web. Companies such as PTC. SolidWorks, MSC.Software, Autodesk/CAiCE, Bentley/Infrasoft, CADKEY, Proficiency and over 150 others license HOOPS technology to help them build better engineering software products faster.

With HOOPS/3dAF the base infrastructure for building highly-custom, high performance applications is already optimally designed and built. Developers work from a high level to extend and customize the framework, taking advantage of the power of the underlying set of components. Rather than attempting to re-invent the vast functionality already encapsulated within the HOOPS product set, they can focus their development efforts on their true value-add.

About TechniCon Corp.
Founded in 1987, TechniCon Corporation is a leading provider of e-commerce solutions for complex products. Combining over a decade of experience developing product specification and sales automation software with leading-edge e-commerce and visualization technology, TechniCon has developed interactive sales systems for a wide range of manufacturers, including Daimler-Chrysler, Motorola, and Steelcase. TechniCon (www.technicon.com) is headquartered in Emeryville, CA with additional offices in St. Louis, MO.

About Tech Soft America
Tech Soft America (TSA) provides premier customer driven development tools, consulting and support services enabling its partners to rapidly deliver world-class technical software. TSA develops the HOOPS 3D Application Framework, HOOPS Stream Toolkit and HOOPS Net Server, all components designed to dramatically simplify the design, development and maintenance of high-performance, interactive 2D and 3D applications built for PCs, UNIX workstations, Linux and Windows-CE based handheld devices.

HOOPS technology has been incorporated into over 150 commercial software applications, including many of the leaders in CAD/CAM and CAE software. The company maintains corporate headquarters in Oakland, California and can be reached at http://www.hoops3d.com.


Tech Soft America Press Contact:
Melle Amade-Vice
510-434-7630 x214

TechniCon Corp. Press Contact:
info@technicon.com
510-653-9163



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TechniCon is a service mark of TechniCon Corp. HOOPS is a registered
trademark of Tech Soft America. All other brand and product names are
trademarks of their respective owners. Copyright (c) 2002 Tech Soft America.

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