Dalai Group Named Agency of Record for FR Lewis Financial Services, Inc.

Baltimore, MD – Today, FR Lewis Financial Services, Inc., a major player in the affinity marketplace, named Dalai Group, an industry leader in online marketing, as it’s agency of record.

FR Lewis Financial Services, Inc. is a consulting leader in the affinity credit card business. FR Lewis Financial Services, Inc. helps groups and organizations select the bank partner that provides the best overall compensation package and the most benefits for its members.

After careful consideration between three major agencies in the industry, Dalai Group was the finalist to represent FR Lewis Financial Services, Inc. “Dalai Group’s proven experience in internet and direct marketing as well as their worldwide experience were key factors which made us choose them over their competitors,” says Scott Lewis, Managing Director for FR Lewis Financial Services, Inc. “Our marketing needs have been expanding as our company has grown. To generate the integrated marketing efforts that we undertake nowadays, we needed an agency that could deliver creative excellence across our marketing mix. Our company strives for excellence and we expect the same from our agency.”

"We are honored to have FR Lewis Financial Services, Inc. on board, and look forward to helping them expand their affinity business," said Pilar Lazzati, VP of Interactive Marketing for Dalai Group. “It is empowering to be able to promote a company like FR Lewis Financial Services, Inc. whose compensation is based on improving the group's current program or the consulting services are free. This creates a win-win situation. We are thrilled to let the world know how FR Lewis Financial Services can boost their credit card affiliate program" said Pilar Lazzati.

About FR Lewis Financial Services, Inc.
FR Lewis Financial Services, Inc. is a consulting leader in affinity credit card marketing. They have given organizations a refreshing new perspective on the potential of affinity business including full assessment of the profitability that the group contributes to the issuing bank, highly competitive financial packages and the most up to date trends and tactics in the industry. They also offer their members a diverse portfolio of the most competitive products in the market including: credit and debit cards with the greatest rewards, high yield CD's and a wide arrange of insurance products.
For more information contact: Scott Lewis, Phone: 302/593-1781

About Dalai Group
Dalai Group is an industry leader in worldwide integrated marketing strategies. They are a full service agency that provides a complete range of advertising solutions online such as web development, banners and pops, leads, opt-in email, co-registrations and email appending. Dalai Group also offers offline solutions for print and direct marketing. Their services include branding, media buying and planning, list management and brokerage and campaign implementation. Dalai Group’s diverse client roster consists of corporations in various industries including: financial services, entertainment, telecommunications, banking, technology, government, insurance, healthcare, retail, real estate, transportation, travel, tourism and education. Dalai Group has successfully implemented advertising campaigns across four continents in more than seven different languages. For more information, visit www.dalaigroup.com.