Design Force Cited as Integral Partner by Campbell’s as Company Wins Silver Reggie Award for Souper Star Promotion!

—Marlton, NJ—The Campbell Soup Company has won a prestigious Silver Reggie award from the Promotion Marketing Association (PMA). The Reggies awards, started in 1983, honor the best promotional programs of the year. These promotions are equivalent to the advertising industry’s well-known CLIOs. A panel of judges, all industry experts, evaluates entries based on conceptual originality, execution and results. Results are particularly important as the “Reggies” are named after a cash register.

This marks the first year the PMA awards Reggies in the new “Kids Targeted Promotion” category. It also marks Campbell’s first Reggie in any category!

Design Force, Inc. of Marlton, New Jersey designed the labels for each of Campbell’s “SouperStar” promotions, since the program’s inception in 2003. The ongoing Campbell’s “SouperStar” promotion was developed to drive sales of Campbell’s Condensed Chicken Noodle soup and Franco American SpaghettiOs products.

Design Force conceptualized and created a logo design and illustrations depicting the promotion-winning kid as a “Souper Star”, bringing this fantasy to life on pack. The program is also supported by powerful FSI’s, in-store collateral materials, print ads, TV and radio spots and a web site. Design Force has also been the agency of record for eight consecutive years for The Campbell Soup Company’s Chunky soup promotional campaigns, and for its Chunky chili promotions since the product’s debut in the chili category two years ago.

Citing the tremendous cachet that Campbell Soup Company’s products enjoy in the marketplace, President Ted Mininni of Design Force stated that: “Leveraging the brand equities of Campbell’s Condensed Chicken Noodle soup and Franco American Spaghetti-Os with kid targeted promotions like “SouperStar” presents the kind of creative challenge we enjoy at Design Force. One of our firm’s core strengths over the last two decades has been our long track record of successful kids’ marketing. We are ever intent, as our clients are, on building category and brand leaders. Success doesn’t just happen; it is the result of collaborative, well-researched design solutions. We are delighted by The Campbell Soup Company’s receipt of the Silver Reggie award, and look forward to collaborating with Campbell’s for many more years of brand growth!”

About Design Force
Design Force, Inc. is a metro New York based brand identity and package design consultancy to the global brand leaders in the toy & entertainment and food & beverage industries. Over their 16 year history, they've developed a brand expertise that helps their corporate clients gain a significant competitive advantage in their respective categories. They are deeply committed to building global brand leaders through strategic design.
To contact Design Force, please call 856.810.2277, or visit www.designforceinc.com