Boom! Magazine Announces Launch Party

For Immediate Release Contact: Barbara Petty (919) 462-0141

Boom! Magazine Announces Launch Party
New Adult Lifestyle Magazine Debuts In Triangle

RALEIGH, N.C. – Greg and Barbara Petty, former publishers of Fifty Plus Lifestyle Magazine of the Triangle have announced the launch of Boom!, a new monthly lifestyle resource for today’s active adult that inspires, motivates, educates and delights readers with a vigorous new image of phase two living. The private launch party will be held on Thursday, March 30 from 5 p.m. to 7 p.m. at The Castleton Group, located at 4101 Lake Boone Trail in Raleigh.

“We are excited about this opportunity to provide a new, vibrant publication to the Triangle,” said Petty. “While targeting the same readers as our former publication, we feel that changing the name and the look more closely reflects the new adult mindset. We are stronger, independent, well educated, well read, and well informed. The name Boom! not only makes reference to the Baby Boomer; it also expresses the energy surrounding our daily lives.”

About BOOM Magazine:
Boom! Magazine is a lifestyle resource serving Orange, Durham, and Wake County. 30,000 copies are distributed free of charge at over 300 sites throughout the Triangle. Published by the former publishers of Fifty Plus Lifestyle Magazine of the Triangle, Boom! will continue to serve the same target audience of baby boomers and their parents, but with an updated look and name that describes the new attitude on aging. The magazine’s slogan “Live Smart, Live Well, Live Large” reflect the three primary areas of focus: financial news for living smart, health and wellness information for living well, and lifestyle and entertainment topics for living large. Monthly columns also include celebrity profiles, home improvement, legal advice, computer and Internet advice, car reviews, styling tips, commentary, and social security and retirement issues. For more information, visit the Boom! Magazine Web site at http://www.BoomNC.com.



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