ITIL Climbs the Corporate Agenda

Reading UK—Pink Elephant's 10th International IT Service Management Conference and Exhibition, which took place 12-15 February 2006, attracted a record number of IT leaders from Times 100 and Fortune 500 companies. Now established as the world's largest event dedicated to the IT Infrastructure Library (ITIL®), this year 1,500 delegates from around the globe were present at the conference.



ITIL adoption research reveals consistent growth in the ITIL best practice framework. According to Forrester Research, ITIL adoption among $1billion+ revenue companies has increased substantially in the past year. The number is projected to reach 80% within global 2000 companies by 2010.



"Industry analysts predicted ITIL would dramatically move up the corporate agenda—and a marked increase in the number of CIOs and senior managers in attendance at this year's event underlines that shift is already in progress," confirms Alan McCarthy, director of Pink Elephant EMEA.



McCarthy believes the prioritisation of ITIL is being driven by a number of factors. Today's service level implementations need to be better aligned with business. More importantly, they need to provide greater volumes of real-time information. The focus is being further fuelled, thinks McCarthy, by corporate governance requirements such as Sarbanes-Oxley.



"Compliance and the corporate agenda have helped to propel ITIL into the limelight," says McCarthy. "Enterprises are increasingly exploring the ITIL framework, and achieving significant results."



One such organisation is BP. A global energy group that employs over 100,000 people and operates in 100 countries worldwide, BP won this year's ITIL Project of the Year Award. Its three year programme successfully established a universally consistent approach to service management across BP; involving transformation on a global scale, the project was supported by Pink Elephant EMEA.



"We've seen an increase in UK and European organisations responding to the business benefits ITIL can unleash," confirms McCarthy. "With over 100 sessions and multiple themed tracks, next year's Pink Elephant conference and exhibition will provide the ideal forum to reflect on current developments in ITIL best practices."



Pink Elephant has now announced the 11th Annual International IT Service Management Conference and Exhibition will take place at the Venetian Hotel in Las Vegas, from 18-21 February 2007.



ENDS

About Pink Elephant
Pink Elephant is headquartered in Toronto, Ontario, Canada with operations worldwide and has three main regions; the Americas, Europe Middle East and Africa (with its head office in Reading) and Asia Pacific (with its head office in Sydney). Pink Elephant works with organisations to improve the quality of IT services through the application of established best practices, such as the Information Technology Infrastructure Library (ITIL). For more information, please visit www.pinkelephant.com

ITIL® is a Registered Trade Mark and a Registered Community Trade Mark of the Office of Government Commerce, and is Registered in the US Patent and Trademark Office.

For further information, please contact:



Alan McCarthy, Director

Pink Elephant EMEA

Tel: +44 (0)1189 653415

Email: a.mccarthy@pinkelephant.com



Nicky Davis

EvokedSet (PR agency)

Tel: +44 (0)7747 017654

Email: nicky@evokedset.com