Rubric Guide 21st Century Globalization Thinking

London, Boston, San Jose, San Francisco – March 22, 2006 – Rubric will open new thinking for global markets during the annual conference of the Society for Technical Communications.

“The world is morphing very rapidly," said Ian Henderson, CEO of Rubric. "What is takes to play in global markets is different than yesterday, and will be different again tomorrow. Rubric and some key people will take a look into the future at STC.”

Rubric is sponsoring a panel discussion titled "21st Century Globalization Issues – It’s not just for High Tech." Panelists from Adobe, SumTotal Systems, Idiom Technologies, and Rubric will offer their views on how globalizing of markets, and the forces of the Internet are changing how companies can and should communicate around the world.

"Globalized markets and technologies make worldwide communications instantaneous and ubiquitous," said Bill Rabkin, Sr. Globalization Evangelist, Idiom Technologies. "Multinational enterprises cannot afford to merely translate and ship products. They must engage the markets in dialogue. Effective and ongoing communication with international customers, employees and partners is changing the way everyone approaches one global marketplace."

Rubric, a global provider of localization, translation, and language services, servers companies that have run head first into this changing world of multi-national communications.

"Our panelists are one step ahead of everyone else when it comes to their global dialogs," said Henderson. "They understand how the Internet has changed the face of competition, promotions, support, and customer research. Their insights apply to everyone who is attempting to reach new markets, and do so quickly."

About Rubric
Rubric creates a better localization experience. Specializing in globalization services for the high technology industry, Rubric provides flexibility, on-demand scalability, and integrity to guarantee localization success. Rubric's refined processes adapt to the high tech sector's need for proactive localization planning, anticipation of dynamically changing requirements, and agile response capabilities. For more information, visit http://www.rubric.com.

Information about STC can be found on their web site at http://www.stc.org/