BOWHEAD MANUFACTURING COMPANY LAUNCHES NEW E-COMMERCE WEB APPLICATION
March 22, 2006 (PRLEAP.COM) Technology News
MIAMI & SEATTLE – March 22nd, 2006 – BGT Partners, a full-service interactive marketing and technology consultancy, is proud to announce the launch of Shopbowhead.com – the new online home for Bowhead Manufacturing Company. The new web interface simplifies the shopping experience – with a user-centric visual design and robust product search engine. The new web presence includes a user-friendly administrative tool that allows administrators to keep products and images up-to-date for consumers. In addition to creating the site, BGT established a new interactive brand for Bowhead, including the creation of a new logo and online brand identity.“We needed to make online shopping easier for our customers and create a new look for Bowhead in general, “says Dana Kimble, Bowhead Marketing Manager. “ We now have a more robust site that allows our customers to log in to view special pricing, opt-in for newsletters and customize products. I am extremely happy with our new website, and our customers are too!”
“It is always our goal to deliver creative, cutting-edge solutions that bring immediate value to our clients,” says BGT Director of Global Strategy, Andrea Fishman. “We are confident that our work with Shopbowhead.com will serve as a key tool in the continued success of Bowhead Manufacturing.”
The success of the new web initiative is closely followed by Bowhead’s Silver Award win for Plant Engineering Magazine’s “Product of the Year”. Bowhead served as the marketing force behind Power Flare’s Safety Lights and is set to accept the award on March 20th at the National Manufacturing Week Award Banquet in Rosemont, Illinois.
ABOUT BOWHEAD MANUFACTURING COMPANY
Bowhead provides environmental and safety containment products through catalog and web sales to both industrial and military markets. BMC supplies fuel and water system components including fabric storage tanks, hoses and valves. We also manufacture fuel and water pumps. Incorporated in 2001, Bowhead Manufacturing Company LLC is a wholly-owned subsidiary of Bowhead Holding Company, which is a wholly-owned subsidiary of Ukpeagvik Inupiat Corporate (UIC). For over thirty years the UIC family of over 2,000 shareholders has met the challenge of building a company capable of succeeding in the marketplace while returning value to its community.
ABOUT BGT PARTNERS
BGT Partners is a full-service, interactive marketing agency that helps organizations realize competitive advantage by leveraging technology aimed at customers, channel partners and employees. Formerly known as BURN Development, the firm delivers creative and robust technology-based solutions for companies across numerous mediums and industries. BGT’s ability to design and implement marketing solutions that focus on market and user intelligence, business design, and brand strategy has helped attract such clients as Avaya, Sony, Walt Disney World Company, and Carnival Cruise Lines.
A privately held company with offices in Miami, New York, Chicago, Los Angeles, Buenos Aires and France, BGT has earned the reputation as one of the Global 2000's foremost professional solutions firms, delivering business, creative and technology solutions to companies around the world since 1996. With a long list of satisfied clients, key strategic partners, and highly experienced and talented staff, BGT is well positioned to meet the increasing and changing demands of its global customers.
For more information on BGT Partners please visit www.bgtpartners.com.