Identity Developments Helps Teach Dance Instructors New Steps

MADISON, Wis.— Identity Developments launches the www.instructdance.com website for RELEVE’, a new startup company that develops and markets products to assist dance and physical education instructors.

Identity Developments worked with RELEVE’ to create a company website that carefully balanced a professional business feel with the artistic grace of dance. The new website was developed to meet current needs, introduce the new products, direct visitors to retailers and provide marketing advice to dance instructors, as well as allow for ease of future growth and expansion.

“There is so much more to developing a website than most people realize. Because most people don’t fully understand what is involved and the importance, the task often gets handed off to a relative, a friend, an internal graphic designer or the lowest bid. Unfortunately, many designers view the development of a website as just a coding task. RELEVE’,” states Brian R. Brown, principal for Identity Developments, “serves as a wonderful example of how important the process really is. We didn’t simply develop a website, we helped to launch a new business and shape their image. How well we do our job may have a dramatic impact on the future of RELEVE’. Seeing this as just a web design project would be a disservice to our client. Whether a new startup business or an established business, the websites we develop represent the image and identity of our clients. The website may be the first connection customers have with our clients… and a bad website may be the last connection.”

DeAnne Boegli, a dance studio owner and executive marketing professional, founded RELEVE’ LLC, located in Brodhead, Wis., in 2005. “Students today learn visually. Posters create an image in the student’s mind, so they may emulate and practice successfully with or without an instructor present,” states DeAnne Boegli, director of RELEVE’. The website was created to capture the look and feel of the products and to demonstrate the products. Along with thumbnail versions of each poster, a larger, on page version as well as an extra-large version that opens in a separate browser window was created.

Identity Developments, www.identitydevelopments.com, is a full service web development firm specializing in XHTML, CSS, table-less layout, highly accessible and standards based websites. Identity Developments provides website design, maintenance, hosting, search engine optimization, domain name registration and management services. Identity Developments is based in Madison, Wis.

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