Jasper, GA Author Publishes Business Book

September 24, 2024 (PRLEAP.COM) Entertainment News
Who's Got Your Back?, a new book by Garold L. Markle with Carissa Cassiel, has been released by Dorrance Publishing Co., Inc.

Taking a small business and making it larger can pose formidable challenges. The entrepreneur's dream is to create a highly desired product or service that customers will form lines at their door, eager to hand them money. The entrepreneur's nightmare is the same…except that no one will answer the door, provide the service, deliver the product, or take the money. In short, growth can be hard, and even success can kill you.

My friends at Vistage, by most measures, the largest educational institution for small and mid-cap CEOs in the world, describe this inherently risky but highly rewarding journey to reach the top of Entrepreneur Mountain as "a life of climb." The need to make a small business larger is instinctual, even as the dangers of making that ascent are predictable. Like scaling a mountain, there are inevitable challenges, losses, and victories along the upward trail.

This business fable is written for those who elect to take this journey despite the dangers and to the many more who support it. Who's Got Your Back? describes the best way I've witnessed to climb – with a trusted guide who's made ascents before, a peer group of non-competing fellow leaders to question your answers, and some carefully curated experts on topics climbers don't always know they need to learn from. In short, this business fable is my "love letter to Vistage" and its contemporaries, who have successfully shepherded this climb for decades and stand ready to help you be safe and successful on your own.

About the Author
Garold L. Markle, an award-winning speaker, author, management consultant, and executive coach, brings over two decades of experience in helping leaders of small and mid-sized companies 'speed the pace of significant change'. His expertise and insights are a cornerstone of this book.

His first published work, Catalytic Coaching: The End of the Performance Review, has allowed Gary to conduct more than 750 workshops for peer advisory groups throughout the US, Canada, and the UK. He was a founding chair of a CEO-level peer advisory group in Atlanta and has also been an active group member.

This is Gary's first venture into fiction, a journey he couldn't have embarked on without the invaluable assistance of his daughter, Carissa Cassiel. Their collaboration has brought depth and personality to Gary's imagined characters. Gary's life and work are sustained by his incredibly patient wife, Gail, and his loving family. They all reside in the serene North Georgia Mountains, a setting that has inspired Gary's writing.

Who's Got Your Back? is a 212-page hardback with a retail price of $34.00 (eBook $29.00). The ISBN is 979-8-89127-836-3. It was published by Dorrance Publishing Co., Inc. of Pittsburgh, Pennsylvania. For members of the press, to request a review copy or author interview, please visit https://bookstore.dorrancepublishing.com/pages/media-requests or, to buy the book, visit our online bookstore at https://bookstore.dorrancepublishing.com/products/whos-got-your-back-an-entrepreneurial-odyssey-in-business-growth-and-life-fulfillment

Share Article