Florida Direct Marketing Association Hosts Business-To-Business Public Relations Luncheon on April 20, 2006

Fort Lauderdale, FL, March 2006 – Optimizing the use of different media contacts and channels in order to maximize customer communications and media placements is the topic of the Florida Direct Marketing Association’s (FDMA) monthly luncheon on Thursday, April 20. FDMA luncheons are held at the Westin Hotel on Cypress Creek Road and I-95 in Fort Lauderdale from 11:30 am to 1:30 pm. The meeting is open to the public with registration and networking beginning at 11:30 am. For additional information visit: www.fdma.org.

“Most of us are enormously influenced by the media and what it has to report on any given subject,” says Kathy Mattson, President of Mattson Communications, Inc., a Chicago-based business-to-business public relations and corporate communications firm. “There is no greater benefit to your company than a positive mention in a printed article, a newscast or online publication. Relentless media coverage of your company and its products, especially if the coverage is predominantly favorable, maintains credibility.”

Kathy is the author of several articles, including “Public Relations Is A Powerful Tool For Establishing And Maintaining Credibility” published in numerous industry journals. She will lead an interactive discussion of how to target the best on and off-line media channels for company news coverage.

A 16-year veteran of corporate communications and public relations, Kathy has extensive experience providing public relations services for business-to-business clients in a variety of industries. Her company has been involved in brand repositioning, crisis communications, product launch and trade show success stories. Kathy has counseled senior management from Fortune 500 to start-up companies, and she maintains close relationships with key industry analysts, high-profile trade press and business media.

Meeting Sponsored by TheUseful.

TheUseful provides interactive online marketing and lead generation services. As the industry front-runner of interactive results-based marketing, TheUseful presents optimized, innovative offers to hundreds of thousands of customers each week. www.theuseful.com


About the Florida Direct Marketing Association

The FDMA has nearly 200 members, including catalogers, Internet retailers, financial services providers, publishers, book and music clubs and retail stores. “Direct marketing” is the art and science of sending one-to-one promotional messages directly to consumers, which allows marketers to measure response rates and campaign effectiveness. The FDMA was a chapter of the national Direct Marketing Association from late 2002 until August 1, 2005, when it once again became an independent, better and stronger organization.

FDMA luncheon meetings are typically held on the third Thursday of each month at the Westin Hotel in Fort Lauderdale. New members get their first lunch free when they join. Special membership rates available for non-profit organizations as well.