WHAT’S IN A NAME? With its new name—MiresBall-the largest brand design firm in San Diego signals big changes

San Diego —Mires, which celebrated its twentieth anniversary in 2005, will now be known as MiresBall—the first in a number of changes designed to prepare for the firm’s next twenty years.

The new name signals the partnership of founding principal and creative director Scott Mires and John Ball, who is also a long-time principal and creative director. Ball, a respected leader in brand development and strategic design, brings a systematic approach to solving communications challenges to the firm.

“We challenge ourselves to create solutions that are both beautiful and bulletproof. This means creative grounded in sound strategy and implemented with precision,” explains Ball. “Good brand design never sacrifices one for the other.”

“We’ve evolved into one of the largest independent brand firms in Southern California, partnering with powerhouse brands like Wal-Mart, Starbucks, Intel and local favorite Taylor Guitars. With his vision and tireless creativity, John has played an instrumental role in this growth. Changing the firm’s name to MiresBall underscores the significance of John’s impact on our achievements,” says Scott Mires.

The name change comes as the firm continues to grow. In 2005, company billings topped $4.1 million, a nearly 20% increase over the previous year. New clients added last year include ExxonMobil; Shure Incorporated, a global leader in Pro Audio; and The Pebble Beach Company, host of the 2010 U.S. Open Championship.

In tandem with the name change, MiresBall is unveiling a new firm positioning, focused on its expertise building brands at what they refer to as “the intersection of lifestyle and innovation.” As Mires explains, “We believe that the strongest brands tell both a lifestyle and an innovation story. In our experience, lifestyle makes brands personally meaningful, and innovation keeps brands fresh and diverting. By combining elements of both, brands have the greatest opportunity for success.”

The name and positioning—as well as a new visual identity and program—will be unveiled today on the firm’s website, located at www.miresball.com.

About MiresBall
Founded in 1985, MiresBall is one of the largest independent brand design firms in Southern California. A trusted partner of leading national and global brands, MiresBall creates market differentiation by bringing together two powerful ideas—lifestyle and innovation. The firm’s expertise lies in developing and implementing fully integrated marketing campaigns, encompassing positioning, identity development, messaging and print, package, tradeshow environment and web design. For more information about MiresBall, visit www.miresball.com.


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