TODD SWICKARD OF AUTO DEALER TRAFFIC, INC., TO SPEAK AT THE KELSEY GROUP’S ‘DRILLING DOWN ON LOCAL’ CONFERENCE, MARCH 27-28

Columbus, OH — Auto Dealer Traffic, Inc., today announced that CEO Todd Swickard will be a featured speaker at “Drilling Down on Local: Targeting the On-Demand Marketplace,” The Kelsey Group’s upcoming conference, taking place March 27-28 at the Fairmont San Jose, San Jose, California. Todd Swickard will participate on a panel entitled, Local Search: Nationals Lead the Charge, scheduled at 2:30 pm on day 1 of the conference.
“I am honored to participate as a guest speaker,” exclaimed Todd Swickard, “because there are several important trends that have recently developed in the advertising industry which deserve consideration. With the increased popularity of online marketing and local search, business professionals should be informed about how they can take advantage of these Internet-related strategies to maximize their marketing potential.”
“We have assembled an extraordinary line-up of speakers representing every segment of the industry—from local search and online directories, to IPTV, VoIP, online classifieds and wireless—to examine the emergence of the local search ecosystem,” said Greg Sterling, Kelsey Group analyst and conference chair. “We are fortunate to have Todd Swickard among our roster of speakers, and we look forward to his contribution to the conference.”
About Drilling Down on Local
Drilling Down on Local: Targeting the On-Demand Marketplace is The Kelsey Group’s tenth conference devoted to digital media with a local focus. This year’s event will highlight the emerging on-demand marketplace, covering a range of topics, from IPTV, VoIP and wireless platforms to local search, pay-per-call and Internet Yellow Pages. Drilling Down on Local has become a must-attend event for those who have a stake in the interactive local media industry, attracting executive level decision makers from the leaders and the innovators in the business. For more information, contact The Kelsey Group by phone at (609) 921-7200 Ext. 10, by e-mail at tkg@kelseygroup.com, or visit www.kelseygroup.com/dd2006/.
About Auto Dealer Traffic, Inc.
Founded in September 2005, Auto Dealer Traffic, Inc., a Delaware corporation, immediately acquired the automotive Internet marketing assets of Auto Supplier Marketing, LLC. Auto Supplier Marketing was formed in 2001 and since then has developed successful Internet and search engine marketing technology for auto dealerships. Now as Auto Dealer Traffic, the company uses search engine power to increase the visibility of dealers through online promotion and marketing initiatives. This exciting business venture is changing the way dealerships advertise on the Internet by using leading edge search engine technology to increase web site traffic, sell more cars, and maximize their return on advertising investment.

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