The Garret introduces ‘on-demand’ for business publications

The Garret has today launched a service to reduce the cost and risk of producing business publications. The London-based company provides editorial and design services combined with advanced publishing and print on-demand technology to deliver an end-to-end production and fulfilment solution. The service allows organisations to ensure that their materials are always up-to-date and only printed and delivered when required. The service is available immediately for the UK, with US and European capabilities to follow shortly.

“The value of many business publications begins to diminish as soon as they are printed. In areas where things change frequently – such as training and education or software development – printed material can become obsolete quickly leaving the organisation with unwanted stock,” says Iain Plunkett, marketing director of The Garret. “By creating publications on-demand, we allow them to be updated as required. There is no need to take a risk on inventory so you can make more of your publications budget.”

The company provides a range of services enabling organisations to select only services they need or to outsource the entire publication process. These include:

• Editorial and copywriting services
• Graphic design services
• Production and publishing services
• On-demand printing and fulfilment
• Ecommerce and transaction management services

Integrated publishing and ecommerce engines are at the heart of The Garret’s service. The publishing engine creates templates – uniquely designed for each client - to develop and deliver a wide range of corporate, academic or professional publications. The ecommerce engine can deliver a new channel to market that can be integrated with an organisation’s own website to produce a seamless customer experience.

The Garret is one of the first organisations to employ print on-demand technology to deliver an end-to-end publication service to businesses. By offering a complete creation, print and fulfilment solution, the company allows organisations to outsource their requirements while retaining control of quality and cost.