Heartwood Media Hits Jackpot With New Commercial

[MANCHESTER, NH]- Primus LD came to Heartwood Media looking for a fast-paced commercial to promote their “Triple Play” long distance calling plan. The direct response spot needed to be attention-grabbing, informative and drive people to Primus’s website.

Heartwood created a virtual slot machine to promote Primus’s “Triple Play Plan”. The slot machine’s three spinning wheels emphasize and reinforce the benefits of Primus LD’s three part calling plan, the jackpot being what a user would save by switching.

“This type of commercial is always a lot of fun to produce,” said Heartwood Media’s Creative Director Chris Conroy. “You have to make a persuasive argument in just thirty seconds – I think we succeeded with this spot.”

The commercial can be viewed on Heartwood’s website at http://www.heartwoodmedia.com/portfolio.htm

About Heartwood Media

Heartwood Media, Inc. is an award winning video, TV, and interactive production company based in Manchester, NH. Heartwood partners with a diverse array of clients – including PSNH, Segway, Autodesk, and The Nature Conservancy – helping them focus their message, target their audience, and deliver an intelligently conceived production that gets results.

For more information, contact Chris Conroy at 603/665-9191 or chris@heartwoodmedia.com or visit www.heartwoodmedia.com.