Windham Mountain To Take High-Speed Lift With Smith & Jones Troy-based Firm Named Agency Of Record For Prestigious Catskill Ski Resort

Troy, NY — Smith & Jones has been named advertising agency of record for Windham Mountain, a prestigious ski and snowboarding resort, located in the Catskill Mountains of upstate New York. Beginning immediately, the agency will be working on branding, visual identity and advertising strategies for the mountain resort.

“Our new owners are very excited about the opportunities that lie ahead for Windham. We wanted to make sure we had the right agency in place to help us reach our audience with a message that’s both true to our core values and relevant to their needs,” said Kirt Zimmer, director of sales and marketing for Windham Mountain. “SMITH & JONES was selected for their expertise in branding, combined with their interest in upscale, active and outdoor names like Windham Mountain.”

“We’re thrilled to have been selected by Windham Mountain. Windham offers a unique, authentic alpine experience, with 1600 vertical feet and 42 trails, from double black diamonds on down. It’s our job to help get the word out about this nearby treasure,” said Mark Shipley, chief thinker at SMITH & JONES. “Over the past decade, the way ski areas in the northeast have portrayed themselves has become somewhat bland and undifferentiating. This is an opportunity for the new owners of Windham to put in place an identity that is both differentiating and appealing to their core audiences. We’re just the agency to help them accomplish this.”

Set atop the Catskill Mountain High Peaks, Windham Mountain offers a 1600-foot vertical drop from a 3,100-foot summit elevation. Located 25 miles from the New York State Thruway Exit 21, the resort is in its 45th year of operation and plans to install two new chair lifts, two new trails and an ice skating rink to further deliver an unparalleled guest experience later this year. Forty-two ski/snowboard trails encompass 245 skiable acres, with night skiing and riding featured Thursday through Saturday, as well as on holidays. Snow tubing is also offered on Thursday evenings, Fridays, weekends and holidays at the Mountain Top Adventure Park. The resort also owns and operates The Winwood Inn, located on Main Street in the town of Windham.

Smith & Jones is an advertising agency that specializes in positioning and promoting aspirational brands. The agency works with companies in active, outdoor, food and beverage and upscale categories. Agency clients include Silhouette Optical, Heineken’s specialty division Star Brand Imports, Michelin Footwear, deBeer Lacrosse and MapInfo.
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Contact: Patrick Morris 518.272.2400, ext. 12