Cincom Expert Access Presents “The Power of STORY in the Complex Sale”

Cincom's award-winning Expert Access e-zine provides some objective real-world business advice on how to win in today's complex business sales environment with its latest feature article titled “The Power of STORY in the Complex Sale.”

In an interview with Robert McKee, the best-selling author of "STORY" and legendary guru of Hollywood storytelling, is going to concisely explain in an easy-to-understand interview, how “STORY” principles can be used to help you stun, dazzle and communicate effectively in the complex-sale process. And, in the end … you’ll learn what love has to do with it.

The Power of STORY in the Complex Sale” is one in a remarkable string of continuing "Shoot the Donkey" stories that provide a unique, often tongue-in-cheek, irreverent look at the current complex sales and business environment.

The "Shoot the Donkey" stories focus on remarkable people who take decisive actions to fulfill their mission  whatever it is, in their life of business or business of life.

What Is Cincom's Expert Access?

Cincom's Expert Access is a free, award-winning biweekly e-publication with approximately 115,000 subscribers in 49 countries, Expert Access provides relevant, concise, objective information, sometimes in an irreverent, humorous manner, to help readers do their jobs better, become aware of new ideas, products, services or occasionally have a B2B laugh.

About Cincom

For nearly 40 years, Cincom's software and services have helped thousands of clients worldwide simplify the management of complex business processes through its innovative technologies, ideas and support. Cincom specializes in the areas of business where Simplification through Innovation brings the greatest value to managers who want to grow revenue, control costs, minimize risk and achieve rapid ROI better than their competitors.

Cincom serves clients on six continents including BMW, Citibank, Boeing, Northwestern Mutual, Federal Express, Ericsson, Penn State University, Milacron, Siemens, Rockwell Automation and Trane.
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Media Contact:
Steve Kayser
Cincom Systems