Retail Shopping Basket Ads Take Advantage of Bare Plastic and bring in Additional Revenue

March 15, 2006: ST. LOUIS, MO – Independent retailers are always looking for innovative ways to expand their revenue. The latest solution is less about the products for sale, and more about the tool customers use to carry products while they’re still in the store.

According to Nu-Era’s director of marketing and ecommerce, Chris Weis, retail shopping baskets provide a variety of advertising options that will allow retailers to get some extra mileage out of the money they’ve already spent on baskets.

“Most plastic retail shopping baskets have a blank section of solid plastic on each side,” Weis said. “Store owners could put that real estate to use, advertising specials in their own store or advertising someone else’s business.

Weis’ company Nu-Era is the largest US-based provider of retail fixtures and store supplies, including plastic retail shopping baskets.

According to Weis, while many stores have begun putting ads in shopping carts, the retail shopping baskets are still an untapped opportunity. He offers several suggestions for getting the most out of your plastic shopping baskets:

Talk to the neighbors: Try to approach neighboring retailers who are non-competitors and see if they would be interested in advertising on the retail shopping baskets. This could be just the opportunity they’ve been looking for to promote their business.

Point-of-Sale Ads: Use the ad space to feature a sale or a new item. As customers are browsing your store, they will see these messages on their own plastic shopping basket, as well as on the baskets of other shoppers.

Mix it Up: Recruit several advertisers and put their ads in rotation with eachother on retail shopping baskets. This will keep the messages fresh, and will give the ads a stronger impact.

Nu-Era and nu-era.com are services of The Nu-Era Group, LLC -the industry leader in store fixtures, supplies, and fulfillment. Nu-Era has been providing its customers with competitively priced quality products with customer-oriented service since 1949. For more information, visit them online at www.nu-era.com.