LUNARSTORM APPOINTS SAMANTHA HART AS UK MARKETING MANAGER

London, 12 March 2006: LunarStorm, the leading youth community website provider, announces the appointment of Samantha Hart as UK marketing manager.

As marketing manager, Hart will be responsible for all marketing activity in the UK; developing and overseeing both the acquisition and retention marketing strategy and campaigns for the site.

Following her appointment Hart will be working with LunarStorm UK’s partners; Prodigy Communications, Albion and agenda21 to help maximise marketing opportunities from LunarStorm’s leading position in the online youth community space.

Hart, for the last year and a half has been the online retention manager of Teletext Holidays, the leading online travel provider based in London. Prior to that she was the business development manager at Hurrahs Interactive Ltd, the world’s premier provider of branded casino entertainment.

Matt Colebourne, CEO, LunarStorm UK comments: “Samantha’s market knowledge, expertise and energy fits perfectly with LunarStorm and our marketing strategy. I look forward to Samantha reinforcing our reputation in promoting LunarStorm and capitalising on the opportunities to continue our rapid growth in the UK market.”

Samantha Hart comments: “This is an excellent time to be joining LunarStorm as membership of the UK service is expanding so rapidly. I am looking forward to building on the current success and driving the next stage of the company’s development, creating and implementing compelling marketing campaigns that support the LunarStorm proposition as a leading online youth community.”

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For further information or images please contact:

Prodigy Communications
Sarah Treadwell-Jones / Darika Ahrens / Gareth Williams
Prodigy Communications
+44 (0)207 379 6662
sarah@prodigypr.com / darika@prodigypr.com / gareth@prodigypr.com


About LunarStorm

LunarStorm is the leading youth community website provider, dedicated to delivering a fun, member-driven, quirky, cool and informative, yet safe, place for young people to use. LunarStorm Sweden dominates the youth community space in Sweden with over 65% membership in its target demographic and over 95% unassisted recall in the general population. LunarStorm, by focusing on its members and their needs, is profitable and growing. LunarStorm embarked on an international rollout programme in November 2005 with the launch of LunarStorm UK, with subsequent rollouts to follow.