Tradepoint.ca Creates a WIN-WIN-WIN Value-Add Program

TORONTO, ON (March 11, 2006) — Cars, furniture, real estate and jobs are just the start. Now, Canadian classified site Tradepoint.ca is offering newly registered Members value-added coupons redeemable with local merchants.

A big part of Tradepoint.ca’s business plan is to find new ways to add value to both consumer as well as merchant members. Starting in Southern Ontario, upon registration consumer members receive, as a token of Tradepoint.ca’s appreciation and thanks, a coupon card (estimated value $35) for great deals and discounts with merchants within their geographic location. This is the first of many “Tradepoint Exclusives” that serve the dual purpose of providing consumer members with great deals and offers, as well as providing merchant members with a unique opportunity to connect with high-value target consumers. Merchants now have a powerful, efficient and inexpensive opportunity to extend beyond traditional online impression and click-through response mechanisms to gain the attention of high-value target consumers with compelling value offers. Other Tradepoint Exclusives will be introduced in the coming weeks.


Bo Pelech, CEO of Tradepoint.ca comments on this innovative idea. “At Tradepoint.ca, we’re all about being a value-added website to both our Consumer and Merchant Members. This is not only a great way to say “thanks for your business” for our Regular Members, but it’s also such a logical value-add, that I can’t believe all offline and online classifieds and directories aren’t doing it. We like the idea so much, we’re also going to introduce it to our Merchants as a way for them to reward visitors. As an example, say if a car dealership wants to thank someone who recently came in for a test drive, as a token of gratitude, the dealership can give out a co-branded Tradepoint.ca coupon card to that person. This program is a WIN for consumers, a WIN for merchants and a WIN for Tradepoint.”




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For more information, please contact:


Bo Pelech, CEO
Tradepoint.ca
Email bopelech@tradepoint.ca
Mobile 416.893.1462
Office 416.534.0802 x257
Fax 416.534.3843



219 Dufferin Street, Suite 4B
Toronto, Ontario M6K 3J1
Office 416.534.0802
Fax 416.534.3843
www.tradepoint.ca