DAZBOG COFFEE Company Launches Franchising Program

DENVER – DAZBOG COFFEE Company (dazbog.com), the realization of the American Dream by two immigrants from the former Soviet Union, today announced that the company has launched the DAZBOG COFFEE® Franchising Program. Through this national franchising program, entrepreneurs will be able to pursue the American Dream themselves by establishing DAZBOG COFFEE Stores across the United States featuring the company’s unique and popular coffees. Franchises will be supported by the company’s bold, widely-recognized brand, its state-of-the-art roasting and distribution operations, and its dedicated franchising team.

Since it was founded in 1996 by Russian immigrants Anatoly and Leonid Yuffa, DAZBOG COFFEE Co. has grown into one of the most popular coffee brands in the Rocky Mountain region thanks to the unrivaled richness of its unique blends. DAZBOG COFFEE Co. has a history, a culture, customer service and coffee that are like no other in the coffee business, and this new franchising program makes it possible for franchisees to leverage those strengths and take advantage of the large and growing market for fine coffee.

“One of the things that makes a DAZBOG COFEE franchise particularly attractive is that we offer a very strong brand that stands up against any competitor,” said Anatoly (Tony) Yuffa, CEO of DAZBOG COFFEE Co. “Having the strength of that branding and marketing on your side is critically important if you are an independent coffeeshop looking for a competitive advantage against the large national chains. And it is also an enormous benefit if you are an entrepreneur looking to get a successful start in the fast-growing gourmet coffee business.”

“DAZBOG COFFEE Company has allowed Tony and I to achieve the American Dream, and this franchising program will allow others to pursue their own aspirations by owning a successful business that sells a product people fall in love with,” said Leonid (Leo) Yuffa, Chief Operating Officer of DAZBOG COFFEE Co. “After our family moved to the United States, we wanted to take advantage of the tremendous opportunity this country had given us – and we did so by starting a company that focuses on something we are passionate about and that represents all of our values. We have always been passionate about coffee, and we are proud that DAZBOG stands for the values that are so deeply felt by immigrants like ourselves – a commitment to hard work, a profound appreciation for the richness of life, a love of the freedom and opportunity here in the United States, and deep respect for our heritage.”

The history, character and language of the Yuffa’s homeland have inspired the unique and intriguing names of DAZBOG’s fresh-roasted coffees as well as the name of the company itself—which comes from the Russian words for “God of Richness”. DAZBOG White Nights Espresso® is named for the summer days in Leningrad when the sun never sets. The Hermitage, once home to the czars and now a world-renowned museum, is the namesake of DAZBOG Hermitage House Blend®. And dark-roasted KGBlend with its deep, mysterious palette of flavors playfully alludes to the secretive organization that shrouded Russian citizens in its shadow for decades.

“When people drink our coffee they have an immediate, passionate response to it. We call it the DAZBOG moment — when people experience that richness and sense of fulfillment that is unique to our coffees,” said Leo Yuffa. “Our coffees have a depth of flavor that is made possible by our careful selection of beans from estates around the world, our unique roasting process, and our commitment to delivering truly fresh coffee to our customers. Our coffee is never bitter, flat or unsatisfying – as coffee from other coffee companies can be – and we take great pride in ensuring that every cup of our coffee offers a true DAZBOG experience.”

The launch of this franchising program is a key milestone in the DAZBOG COFFEE Company’s history, and a key element of its growth plan:

“We have an aggressive plan for DAZBOG COFFEE Company to grow across the United States and internationally, and we have all of the elements in place that will allow us to achieve that goal — outstanding coffee that evokes a passionate response from customers, strong branding and marketing that makes our company instantly recognizable and memorable, and operational infrastructure that is fully prepared to support that growth,” said Tony Yuffa. “The popularity of DAZBOG coffee is growing rapidly, and this franchising program will support the company’s expansion to meet that demand.”

For more information about how to participate in the DAZBOG COFFEE Franchising Program, visit dazbog.com or call 1-888-9DAZBOG.

About DAZBOG COFFEE Company:
DAZBOG COFFEE Company is the realization of the American Dream by two immigrants from the former Soviet Union whose family fled their homeland’s political strife and violence for a new and better life of freedom, democracy and opportunity. Utilizing coffee selection methods and roasting processes unlike any other company in the world, DAZBOG COFFEE Co. celebrates the culture of Anatoly and Leonid Yuffa’s homeland and sets a new standard for fine coffee in the United States. The Dazbog way celebrates life itself in each and every cup. For more information about our story and our coffee, visit dazbog.com.


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Rich Miller
DAZBOG COFFEE Co.
Phone: 303-539-6933
Mobile: 303-877-3966
Email: richm@dazbog.com