DANIEL G. BELMONT NAMED PRESIDENT OF MILLSPORT AND CHIEF MARKETING OFFICER OF THE MARKETING ARM

DALLAS (March 8, 2006) –- Millsport, the sports sponsorship consulting and activation agency of The Marketing Arm network, today announced that it has named Daniel G. Belmont President. In addition, Belmont will serve as Chief Marketing Officer for The Marketing Arm network.

“Dan has an impressive track record of success in developing and implementing strategic plans that deliver for clients,” said Bob Basche, Chairman of Millsport. “His creative and entrepreneurial skills, and his strong business background will be of significant value to our clients.”

Previously, Belmont served as President of Carat Specialist Communications Group, a division of the media services holding company that focuses on vertical markets, new media disciplines, and experiential marketing programs. Belmont brought Carat to the world of experiential marketing through a series of launches and acquisitions throughout his seven years at the media services company, including the acquisition of Velocity Sports & Entertainment by Carat’s parent company, Aegis Group.

“Dan has valuable experience, as he is agency-trained and client-driven,” said Ray Clark, founder and CEO of The Marketing Arm. “But Dan is unique in that he has a media services pedigree coupled with an experiential strategy background. Most of all, I find Dan to be a 10 on the ‘likeability’ scale.”

Belmont joined Carat in 1998 after working at IDG's event arm as senior vice president of business development, responsible for designing new products to answer the needs of IDG's global customers.

“Millsport and the rest of The Marketing Arm network are one of the few companies that can plan, create, and execute across all of the emotional platforms,” said Belmont. “I look forward to being able to bring the full package to the strategic planning process.”

Belmont brings to The Marketing Arm years of experience in pioneering new metrics and processes used in planning, buying, and measuring experiential programs. In addition to his work at Carat, Belmont is the Executive Director of the Technology Event Marketing Strategy Council (TEMSC), an affinity group made up of some of the world’s top technology marketers who rely on experiential marketing to drive business objectives.

“At a time when accountability and measurement are at the forefront of marketing strategy, Dan is leading the charge to bring more science and sophistication to marketing communication programs,” said Tom Cotton, senior manager of education for eBay, a TEMSC member.

About Millsport

Millsport (www.millsport.com), the sports sponsorship and Motorsports consulting and activation agency of The Marketing Arm network, helps clients build marketing advantage and drive business results utilizing sports marketing assets. Primary services include brand strategy, property and media acquisition, integrated program modeling, multi-channel activation, hospitality, promotions, and evaluation and ROI analytics.


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