Has Google established corporate trust?

6 March, London – At a Knexus Community face-to-face forum, held on 23 February 06, participants from companies including Avis Europe, Capital One, Diageo, Janssen-Cilag, Kimberley Clark, L’Oreal, Prudential and Shell felt that Google is fast becoming too commercial.

The group felt the diminishing prominence of natural search results on the first page of search queries highlighted the danger that Google is sacrificing its original value proposition for greater commercial gains. When discussing Google’s dominance within the search arena, one participant described the search giant as “the new Microsoft”.

Participants, whose companies make a significant investment Search Engine Marketing, urged Google to become more transparent by publishing detailed guidelines and listen to them more by providing account managers. In that way the search giant will not only sustain their leading position, but also gain the trust of their corporate customers.

About Knexus Community: Knexus Community is a leading corporate digital business network, providing digital business knowledge, ideas and secure peer group connections. Community access is available for corporate executives from major European and global companies, through an annual membership subscription. Vendors of IT products, SMEs and consultants are not permitted to join.

For further information:
Hiren Surti
Knexus Community
hiren.surti@knexusgroup.com
+44 (0) 20 7631 4151
www.knexuscommunity.com