Sitewire Announces Launch of Shasta Industries Web site

Tempe, Ariz.– Sitewire Marketspace Solutions, a Tempe, Ariz.-based interactive marketing and Web consulting firm, announces the completion of Shasta Industries new Web site (www.shastapools.com). The number one pool builder in Arizona came to Sitewire in search of consulting on user interface and online customer attraction in order to enhance the experience of local pool customers and to attract more prospects to its Shasta Pools & Spas Web site.

"Shasta's marketing team, led in this venture by Advertising & Creative Development Manager John Neely, has been an exceptional partner to work with. They understand the importance of building a highly functional Web site that is optimized for search engine effectiveness. It has been a privilege to work with them and we look forward to a long, successful relationship." said Kimberly LaVasseur, Business Development Manager for Sitewire. Ensuring that their Web site was user-friendly was an obvious concern for Shasta. Sitewire enabled Shasta to achieve this goal by helping to create a site that was not only informative to Shasta Pools and Spas customers, but one that provided an enjoyable experience as well.

Sitewire provided Shasta with detailed user interface (UI) blueprints and consultation for the Shasta Pools & Spas Web site. These user interface blueprints are designed with the end user in mind, following human factor engineering principals that are proven to convert a high percentage of visitors into customers. Sitewire consulted on the content featured on the site, how to remove barriers that keep visitors from easily finding what they want, and how to create a pleasant, memorable experience that keeps visitors on the Web site.

Sitewire also compiled a Search Engine Marketing Plan to help heighten Shasta’s online presence. Shasta's competitive online environment was analyzed to then provide them with actionable recommendations on the best online attraction methods to bring more targeted prospects to its Web site.

"The increase in lead generation during the first week after site launch exceeded all of our expectations,” said Shasta’s John Neely. Sitewire and Shasta are both thrilled with the end result of the Shasta Pools and Spas Web site and plan to continue to work with one another on additional future projects.





About Shasta Industries
Shasta Pools & Spas began as a small pool builder in 1966 and in two years had firmly established themselves as the #1 pool builder in the Arizona, a position that the company has held since 1968. Subsequently, the company has grown to more than 700 employees and become the world’s largest single-market pool builder. Shasta Pools & Spas has built more than 70,000 residential pools in Arizona. Diversifying throughout the years, Shasta Industries, Inc. is the parent company of A&A Manufacturing, Xcel Surfaces, Shasta Pool Supplies, Shasta Commercial & Olympic Pools, Shasta Semi-commercial Pools, and Shasta Pool Remodeling in addition to Shasta Pools & Spas. Shasta Industries maintains a strong commitment to leading and elevating the swimming pool industry. For more information about Shasta, please visit www.shastapools.com.

About Sitewire
Sitewire Marketspace Solutions, LLC is an e-marketing consulting firm focused on customer attraction, conversion and retention through strategic marketing, Web application development, loyalty marketing as well as solution support and management. Since return on investment is the bottom line, all efforts are measured to determine efficiency and effectiveness. For more information, please visit www.sitewire.net or call 480.731.4884.