World’s First DIY Facelift: PreferredConsumer.com Remakes Itself Into Consumer News Community With Blogs, Info on Recalls, Goal-Oriented Navigation and More

LAS VEGAS—After building a huge archive of original content and establishing its Professional Directories and Yellow Pages, consumer destination Preferred Consumer has done a reinvention worthy of Madonna. The site, known for its friendly “Bill” character and saucy “Don’t Just Buy. Know.” tagline, has become an up-to-the-minute consumer information portal filled with blogs, forums and other community features that allow consumers not only to read the latest bulletins about products, recalls, complaints and scams, but to post and share their own consumer victories and outrages.

Visitors to www.preferredconsumer.com will now see a page of regularly updated weblogs about Business, Life and Leisure issues, as well as links to consumer law stories, recalls, travel advisories and more. In addition, users will see tabs for a completely new navigation scheme that the company says is unique: GONE, or Goal Oriented Navigation Experience.

The new system allows users to choose a tab depending on what their goal is during their visit. “Learn,” lets them select from Preferred Consumer’s 29 channels of original content and conduct their own research; “Find” takes them to directories of service professionals, Yellow Pages and search functions; “Buy” lets them shop the site’s store, bid on auction items or purchase original e-books; and “Connect” shuttles them to the new Preferred Consumer Community, where they can post blog responses, create their own blogs, enter forums, and otherwise share information with their fellow informed consumers.

“We have remade Preferred Consumer from the ground up,” says president Tom Chambers. “First we wanted to make it easier for people to find content and features based on their objectives, so we created the GONE system. Then we wanted to leverage the knowledge and experience of our visitors and keep the site’s information as fresh and up-to-date as possible, so now we’re built around a community of living information in which everyone becomes a consumer reporter. And of course, we still have our 29 channels of more than 15,000 articles.”

For more information about Preferred Consumer, contact Tom Chambers at 888.475.4382 or tom@preferredconsumer.com, or just visit www.preferredconsumer.com.