THE SOUTH FLORIDA INTERACTIVE MARKETING ASSOCIATION PRESENTS DMI PARTNERS WITH “MOST EFFECTIVE E-COMMERCE CAMPAIGN” AWARD AT THE 1ST ANNUAL SOFIE AWARDS

HOLLYWOOD, FL – The South Florida Interactive Marketing Association (SFIMA) recognized DMi Partners with a South Florida Interactive Excellence Award for “Most Effective E-Commerce Campaign” in the First Annual Modem Media South Florida Interactive Excellence Awards (SoFIE), sponsored by AOL.

DMi Partners was honored for their online campaign for the Mitchell & Ness Nostalgia Co. “Back to Old School” sale. This sale, the first of its kind for Mitchell & Ness, offered a rare 25% discount on all in-stock merchandise for 5 days in early September 2005. DMi was presented with the award during the SoFIE Awards Gala held Feb. 24, 2006, at the Seminole Hard Rock Hotel & Casino in Hollywood, Fla., which was attended by more than 300 industry and marketing executives.

The SoFIE Awards showcase companies and individuals located in Florida who demonstrate thought leadership, superior execution, and innovation in the field of interactive marketing. The objective of the SoFIE Awards is to encourage creative, innovative, and measurable interactive marketing programs by sharing industry best practices with others in the Florida business community.

This year’s contest attracted nearly 100 entries from companies and agencies throughout Florida. A team of experts including representatives from academia, media and non-local interactive practitioners acted as judges for this event.

About DMi Partners

DMi Partners is a full-service, interactive marketing and e-business consulting firm. We connect our clients with their target return on investment (ROI) through services such as search engine marketing, media planning, and customer acquisition, retention, and relationship management programs.

Founded in 2003 with offices in Philadelphia, PA and Boca Raton, FL, DMi Partners delivers dramatic results for clients across various industries including retail, telecom, and financial services. Through a diverse knowledge base and commitment to service, DMi Partners creates innovative, cost-effective, and results-driven solutions for each client's individual needs. For more information see www.dmipartners.com.

About SFIMA

Founded in 2003, the South Florida Interactive Marketing Association (SFIMA) is a forum dedicated to professionals specializing in interactive marketing. Its goal is to provide opportunities for learning and networking that promote career growth and business success.

SFIMA encourages the exchange of ideas, information, and best practices by presenting marketing case studies and the latest innovations of industry leaders and is designed to help members expand their interactive marketing activities and successes, and our partnerships with sponsor companies provide targeted exposure in the South Florida marketplace through media coverage and networking at our regular events. For more information, visit www.sfima.com.

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