Stereotype Records Promotion Explained

(LOS ANGELES, CA) Stereotype Records would like to take a moment and explain its core philosophy in getting music heard. It’s simple. In the good fight against pre-packaged, over-hyped, and indifferent music, Stereotype Records just puts it out there and asks one thing of the fan. Download (for free!).

Stereotype knows that once listeners download its artists’ music, burn it to a CD or put it on their iPods, and just plain listen to it for a while, they will ask for more.

Of course, listeners can buy CD and downloads, but Stereotype understands the key problem. Why would they without listening first? Not seeing it first on some major label’s billboard or being told to listen by a DJ who hates his job because he is told what to play, but because they took a moment to discover a new artists themselves.

Stereotype emails direct to a core audience of music fans, 31,000 opted-in everyday people who just want to hear a great song. “We will promote every month to our growing list of users,” says founder and marketing guy, Eric Holden.” “Not 4 times a month, not annoyingly, not with too much of an agenda, just a straightforward communication about exposing our hand-picked, extremely-interesting roster direct to the music fan everywhere.”

And CDs? Well those are probably going the way of George W. Bush supporters… Away. But, until then, Stereotype will continue to produce them in cooperation with their artists to sell to those who still want them. “The problem,” Philip Golden, A&R and founder, states, “is that you manufacture all these units, and it becomes an accounting game with bad retailers across the country. The cost of producing those chunks of plastic is what would kill our ideas about keeping everything we lean and cost efficient if we let them. We’re more interested in getting our artists’ music out using more modern technologies.”

Stereotype wants its artists to develop in the tradition of the true independent labels like Motown, IRS, and SST, i.e., the great labels of the past that allowed a band to put out music, refine its craft and hit it big, like former Stereotype artists Every Move A Picture did when the got signed by Virgin’s v2 label, along with bands like Grandaddy, White Stripes, Paul Weller, and Moby.

So, with a slow promotional build based solely on exposure and trust in indie music fans everywhere, Stereotype will get its artists heard.

Visit and download today at www.stereotyperecords.com.