New software increases PPC traffic by 10%-20%.

FOR IMMEDIATE RELEASE
02/25/2006


Pay-Per-Click Search Engine Advertisers Miss-Out on an Estimated 10-20% Keyword Searches

Mt. View, CA - 02/28/06 - When advertisers select keywords to bid on, they are certain to get all of the most common ones. Few pay-per-click advertisers are aware that a large percentage of searches are misspelled and only bid on a fraction of the number they could.

But, what few realize is that an estimated 10-20% of the searches are misspelled according to a recent study. Nearly all of these keywords don't show-up in the keyword tools provided by the search engines. There are just too many variations to track and no built in tools to do it with.

This means searchers aren't able to find the resources they're looking for and advertisers miss-out on new customers. The amount of revenue that businesses miss out on can be staggering. There has not been a viable solution until now.

Rod Beckwith. the creator of a tool to help advertisers to find these misspelled keywords says, “Only bidding on the most common keywords is a surefire way for advertisers to lose their shirt with their pay-per-click accounts. Words that don't show-up in most keyword research tools are usually the most profitable ones because there is little competition driving up bids.”

As wider use and access to the internet expands, this number is expected to grow. New markets with English as a second language are opening-up and a larger variety of educational backgrounds are buying online.

When advertisers bid on misspelled keywords, then they are able to reach qualified buyers who simply made spelling or typing error. As a result, they are an essential part to every pay-per-click campaign.

Contact for more insights on misspelled keywords. Direct line: (650) 747-9301 Email: rod@misspelledkeywords.com Other helpful information can be found at: http://www.misspelledkeywords.com

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