The Best of Boston Chooses Blue Robin, Inc. to Design their eBusiness Infrastructure

Blue Robin, Inc.,(www.bluerobininc.com) a leader in building customized eBusiness infrastructures, announces that the company has been chosen to develop a new, eBusiness infrastructure for The Best of Boston. For over 25 years, The Best of Boston has been the largest meeting and event planning company in New England. To facilitate the rapid growth that The Best of Boston has experienced, the company will use Blue Robin's web technologies to automate many of its business processes. The new eBusiness Infrastructure will lay the foundation for a series of web-based tools that will automate as many operational tasks as possible for the Boston-based Destination Management Company.

The first of such tools that is deployed is an eCommerce- enabled Tour Registration Engine. This advanced, online engine provides The Best of Boston, and its clients, the ability to accurately and easily book, process, and manage high-volume tour transactions.

“Managing tours requires sophisticated logistical procedures and is one of the toughest tasks in our business. The new Tour Registration System has made our tour management process much easier and more successful. Our clients enjoy the ease-of-use by which they can register, pay online, and manage their needs any time any where. This system also has freed up many hours for our operational administrators’ time, allowing them to focus on more important business processes,” states MJ Rosenthal, General Business Manager at The Best of Boston.

“The goal is to eliminate as many of mundane tasks as possible by automating processes. Our mission is to eliminate IT hassles so our clients can focus on their core competencies,” says Earl Gray IV president of Blue Robin.

Integrated with the Tour Registration Engine, the eBusiness Infrastructure will include an eCRM and a Document Management System which are currently in the development stage and will be deployed in early 2006.

For more information contact:
Hadi Shavarini
General Manager, Blue Robin, Inc.
DD:781-577-6010
hadi@bluerobininc.com
www.bluerobininc.com