New Regional Demographics Show One Size Doesn’t Fit All

New York, February 27, 2006 — Mass merchandiser and cottage industry marketers may want to think twice the next time they roll out a “one size fits all” campaign. The latest research confirms that what resonates in the Northeast or Pacific Northwest may fall on deaf ears—or offend—in the South or heartland, according to U.S. Regional Trends: Demographics, Attitudes and Consumer Behavior, a new report from market research publisher Packaged Facts, publishing division of MarketResearch.com, a leading provider of industry-specific market research reports.

A one-of-a-kind, in-depth analysis of consumer behaviors and trends in six U.S. geographical regions—North East, East Central, West Central, Southeast, Southwest and Pacific—U.S. Regional Trends thoroughly examines each unique region in 13 vital areas: household demographics; politics and religion; family, social, and work life; shopping; finance; automobiles; media and technology; the Internet; apparel; food; medicine; fitness and sports; and kids.

The result is a compelling look at the attitudes, values, and purchasing preferences of consumers whose regional tastes are about as dissimilar as the regional landscapes in which they live. And it’s these dissimilarities that can spell the difference between success and failure in the marketing milieu.

“Having a great ad campaign is not enough anymore. Any company wanting to succeed in selling nationwide needs to market with the following in mind: their audience in every area of the country; regional viewpoints and beliefs; purchasing drivers; information sources;—and most of all—what types of promotions (print, radio, TV, internet, etc.) work best in each given market,” said Don Montuori, the publisher of Packaged Facts. “Many opportunities are being missed simply because marketers are unaware of the regional preferences affecting purchasing behavior.”

Providing a unique overview of national trends and a guide to notable differences and similarities between regions, U.S. Regional Trends provides a comprehensive picture of each region’s consumer demographics, opinions, and behaviors to provide corporations extensive data for competitive marketing. Priced at $3,500, this report can be purchased directly from Packaged Facts by clicking: http://www.packagedfacts.com/pub/945870.html. It is also available at MarketResearch.com.

About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes research reports on a wide range of consumer industries, including consumer goods, foods and beverages, and demographics. For more information visit www.PackagedFacts.com, or contact Tom Ehart at 240-747-3014, or tehart@marketresearch.com.