Executive Women International® (EWI) Launch National Book Campaign

Tara Ross, Executive Director of Executive Women International (EWI), a non-profit membership association that promotes networking, professional development, and community service with over 3,000 firms, today announced the launch of a major book campaign in conjunction with nationally recognized speakers and authors Kathleen Gage and Lori Giovannoni. The book, The Law of Achievement: Discover Your Purpose, Possibility and Potential, shares insights into personal and professional development.

The book campaign is designed to raise funds for and awareness of EWI’s Reading Rally program. The Reading Rally provides literature exposure to more than 3,200 children annually (grades K-6) through reading events that take place in local EWI Chapter communities.

Debbie Taylor, EWI 2005-2006 Corporate President says, “We are excited to be working with Kathleen and Lori to promote this important book that speaks to the values of team and commitment. It is very much in line with EWI’s own values. Kathleen and Lori are demonstrated thinkers, communicators, and authors. An added benefit is their generosity in supporting our Reading Rally efforts.”

The book is scheduled for release through an extensive online campaign on May 2, 2006. Interested buyers may purchase the book at various online locations on that date.

About EWI
Headquartered in Salt Lake City, Utah, Executive Women International has more than 75 Chapters located across the United States, Canada, and Europe. EWI was founded in 1938 to provide businesswomen from diverse industries a forum for promoting their firms, enhancing their personal and professional development and engaging in community activities. Today, with more than 3,000 companies and 3,500 representatives as members EWI is the leading connection for business professionals. For more information, call EWI at 801-355-2800 or visit www.executivewomen.org.
The Reading Rally is part of EWI's Business Career Development Program (a 501c3) which includes a variety of professional development programs such as the EWI Academy of Leadership series. It also includes several scholarship programs, which awards over $500,000 in scholarships each year.


About Kathleen Gage

Kathleen Gage, often referred to as the unabashed self-promoter, is known for her unique ability to teach others to become visible within their market and industry. Kathleen has over 25 years experience in media, sales, marketing, management, public relations and promotions. She has successfully developed and implemented programs that have taken organizations to a position of healthy financials and increased profits.

Gage is past president of the National Speakers Association, Utah Chapter, and the recipient of numerous business awards including National Speakers Association Speaker of the Year for Utah, The Leadership and Communications 2000 Award for Toastmasters International, and most recently the Giant Step Award for business creativity and success, awarded by the Utah Department of Workforce Services and the Salt Lake Area Chamber of Commerce.

Gage is the author of Message of Hope, Inspirational Thoughts for Uncertain Times; Earn More Than Ever Before; and the Street Smarts Marketing and Promotions series. She co-authored 101 Ways to Get Your Foot in the Door and Workplace Miracles with Lori Giovannoni.

About Lori Giovannoni
Lori Giovannoni is a business advisor and coach to numerous sales organizations throughout the United States and Canada. Giovannoni has a unique understanding of the power and profit that come from communication skills and is a past president of the National Speakers Association, Utah Chapter, the 2001/2002 Athena Award Recipient for Businesswoman of the Year for Utah, the 2000 “Presenter of the Year” recipient of the Salt Lake Chamber, and the 2003 Visionary of the Year recipient through Executive Women International.

Her sales strategies trainings have assisted countless sale professionals to increase their bottom line often as much as 500%. Giovannoni is the author of several books and multimedia programs including Success Redefined: Notes to a Working Woman; Presentations for Profit as well as the books she co-authored with Kathleen Gage including 101 Ways to Get Your Foot in the Door and Workplace Miracles.

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