G&K ProSura™ FOOD SAFETY SOLUTIONS NAME CREATED BY STRATEGIC NAME DEVELOPMENT

G&K’s ProSura™ is a unique set of food safety solutions featuring patent-pending Sanitation Standard Operating Procedures (SSOPs) designed to minimize the risk of cross-contamination. ProSura™ provides food facilities with the total solution for apparel, facility, restroom and laundry processing needs. It’s documented, certified, and endorsed by experts in food safety and microbiology.
ProSura™ is a coined word that describes the professional assurance delivered by the new service. Pro, in Greek, also implies first, reinforcing G&K’s innovative solution and its Foodservice industry first.
According to Peter Ellis, G&K Senior Vice President, Marketing and Business Development: "Our new service offering, G&K ProSura™, developed specifically for the food industry, is a great example of how G&K is gaining competitive advantage by developing targeted customer solutions. We are very pleased with the name development expertise provided by Strategic Name Development.”
Headquartered in Minnetonka, Minnesota, G&K Services, Inc. is a market leader in providing branded identity apparel and facility service programs that enhance image and safety in the workplace. G&K operates over 140 facilities throughout North America, serving more than 160,000 customers, from Fortune 100 companies to fast-growing small and midsize firms.
Strategic Name Development, Inc., by combining the three forces of name development – linguistics, creativity and target-market research – builds product and service identities that are instantly recognizable, memorable and linguistically sound.
Strategic Name Development, Inc., is a leader in developing new brand names, creating brand architecture models and conducting brand name research.