New Sculpey® UltraLight™ Opens a World of Crafting Possibilities

Elk Grove Village, Ill. – What’s soft, light as a feather and hard as a rock? New Sculpey® UltraLight™, the most versatile polymer clay launched in years, is lightweight and extremely soft but bakes so hard that it won’t crack or break, even in larger pieces. This combination makes new Sculpey® UltraLight™ a great new craft supply for the next generation of jewelry, paper crafts, home décor, seasonal and sculpting projects.

“This isn’t just another polymer clay – it’s a revolutionary new craft supply,” said Robbin Bedard, Polyform Products vice president, marketing. “This marks the first time that crafters involved in a variety of categories have a reason and the right product to finally enjoy the versatility of polymer clay.”

The soft, easy-to-handle clay can be used to create just about anything. Here are a few project ideas that can benefit from new Sculpey® UltraLight™:

Jewelry
As jewelry making becomes more and more popular, crafters are looking for new ways to make their creations unique and functional. Sculpey® UltraLight™ can be used as a filler for polymer clay beads, helping to keep jewelry – especially larger pieces – light and comfortable.

Paper Crafts
Sculpey® UltraLight™ remains flexible when rolled thin, so it is ideal for paper crafts, especially for personalized embellishments or to duplicate add-ons at a fraction of the cost.

Home Décor
Crafters that love to paint home décor projects like frames or shelves will adore Sculpey® UltraLight™. Used to create decorative accents, the baked-hard clay can be sanded, drilled, buffed and painted with 100 percent acrylic paints, right along with the rest of the project. This versatile new product even floats, making it perfect for floating candle holders or bathtub toys.

Seasonal
Making Christmas ornaments that don’t cause tree branches to sag is a trick with any craft. New Sculpey® UltraLight™ is the perfect medium for ornaments, especially large ones, and a great start to family activities during any holiday.

Clay Sculpting
Experienced polymer clay crafters are sure to benefit from this innovative new product. Sculpey® UltraLight™ is a great replacement for tin foil armatures, offering a smoother base for clay projects to be built around. Because it bakes so hard that it won’t crack, larger sculpting projects are finally possible with Sculpey® UltraLight™ foundations. In addition to accepting paint beautifully, when covered with Sculpey® and Premo brand clays, the new ultra-light clay chemically bonds together with the covering material to make the final project even stronger.

Once complete, Sculpey® UltraLight™ projects are baked in the oven for 15 minutes per 6 mm (¼ inch) of thickness. Sculpey® UltraLight™ retails for $10.99 for 10.3 ounces of white oven bake clay and will be available in craft stores and select retail stores beginning in June 2006.

About Polyform Products Company
Founded in 1967, Polyform Products Company encourages a world of bright ideas by producing and distributing polymer clays that stay soft until baked. The award-winning family of Sculpey® brand oven-bake clays sets the standard for polymer clay and can be painted, sanded, drilled and more. Sculpey is available in a wide assortment of kits, colors, styles, sizes and accessories. For more information, visit www.sculpey.com.
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