Allied Electronics Selects Omniture to Provide Web Analytics

Fort Worth, TX -– Allied Electronics, a subsidiary of catalog distributor Electrocomponents plc (LSE: ECM), recently selected Omniture to provide the company with real-time, on-demand web analytics. The partnership will help Allied optimize its website and better understand its online consumers.

Allied will use Omniture’s SiteCatalyst, the industry's most mature remotely hosted web-analytics solution, to measure overall performance of its website. SiteCatalyst will provide information on how visitors interact with Allied’s website and will track unique factors, such as products and lines purchased, sources of web traffic and conversion rates of shoppers to buyers. SiteCatalyst enables managers to see in real-time all the factors that influence the success of their online business.

“Allied chose Omniture to take advantage of SiteCatalyst and its unique features,” said Dan Stewart, Allied’s E-commerce Marketing Manager. “We expect these features to bring significant benefits to our e-commerce business.”

With more than 550,000 parts online, engineers and purchasers often look to Allied’s website for prototyping due to its broad range of available technology solutions. For more information, visit www.alliedelec.com.

About Allied Electronics
Allied Electronics’ headquarters are located in Fort Worth, Texas with 57 sales branches across the United States and Canada. Allied is a subsidiary of Electrocomponents plc (LSE: ECM), the world leading catalog component distributor. Electrocomponents has operations in six continents and headquarters in Oxford, England. For more information, visit www.alliedelec.com.

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology has resulted in an impressive client list, which includes AOL Time Warner, Gannett, Microsoft, Maytag Corporation, Media News Group, VeriSign and Hewlett Packard. www.omniture.com

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