Former Publishers Of Fifty Plus Launch New Publication

For Immediate Release Barbara Petty (919)462-0141

Former Publishers Of Fifty Plus Launch New Publication
Boom!, A New Adult Lifestyle Magazine Scheduled to Debut in March

CARY, NC – Greg and Barbara Petty, former publishers of Fifty Plus Lifestyle Magazine of the Triangle have announced the publication of Boom!, a new monthly magazine targeted to today’s active adult population. Scheduled to debut in March, the magazine will celebrate the liveliness of today’s baby boomer and the new attitude of Phase II living. Boom! Magazine will inspire, motivate, educate, and delight readers with valuable information to improve their lifestyles and enhance personal well-being.

“We are excited about this opportunity to provide a new, vibrant publication to the Triangle,” said Petty. “While targeting the same readers as our former publication, we feel that changing the name and the look more closely reflects the new adult mind-set. We are stronger, independent, well educated, well read, and well informed. The name Boom! not only makes reference to the Baby Boomer, it also expresses the energy about which we go about our daily lives.”

About Boom! Magazine
Boom! Magazine is a lifestyle resource serving Orange, Durham, and Wake County. 30,000 copies are distributed free of charge at over 300 sites throughout the Triangle. Published by the former publishers of Fifty Plus Lifestyle Magazine of the Triangle, Boom! will continue to serve the same target audience of baby boomers and their parents, but with an updated look and name that describes the new attitude on aging. The magazine’s slogan “Live Smart, Live Well, Live Large” reflect the three primary areas of focus: financial news for living smart, health and wellness information for living well, and lifestyle and entertainment topics for living large. Monthly columns also include celebrity profiles, home improvement, legal advice, computer and Internet advice, car reviews, styling tips, commentary, and social security and retirement issues. For more information, visit the Boom! Magazine Web site at http://www.BoomNC.com.

About Barbara Petty:
Along with her husband Greg, Barbara is the Publisher of the Triangle’s Boom! magazine, a monthly publication targeted to today’s active adult population. She is the former publisher of the Triangle’s Fifty Plus magazine and is an active professional with over twenty-eight years’ experience in communications and publishing. Petty has held marketing management and graphic design positions with The Creative Mark, KSL Television in Salt Lake City, UT, and KVIE Television in Sacramento, CA. Petty obtained her Bachelor of Fine Arts Degree in Water Color and Jewelry Design at the University of Colorado, and obtained an Advertising Design Degree from the Colorado Institute of Art in Denver. She is involved in several civic organizations and is an active member of the Greater Raleigh and Chapel Hill Chambers of Commerce. In 2004, The Chapel Hill Chamber of Commerce named Greg and Barbara Small Business of the Year.