Aging America: Goldmine for Long Term Care Market Worth $394 Billion

New York, February 19, 2006 — As the American population shift towards senior citizenship continues, the market for long term care is expected to witness an annual growth rate of 10.5% through 2009, with revenues surpassing the $394 billion mark, according to a new study from market research firm Kalorama Information, a division of MarketResearch.com, a leading provider of industry-specific market research reports.

The new study, The Long Term Care Market: Nursing Homes, Home Care, Hospice Care, and Assisted Living, predicts that the popularity of assisted living will allow for continued strong expansion, accounting for revenues of $110 billion in 2009, based primarily on revenues from higher priced, upscale facilities offering care for specialized patient groups.

Nursing home revenues will continue to make up the largest portion of the total long term care revenues, but the strongest growth is occurring in the hospice segment, which has expanded by 24.8% per year on average, as recognition of hospice care grew and the concept has become more widely accepted as a suitable means of care for the terminally ill.

“With the average life expectancy in 2009 set to reach 79.1 years, growth is simply a matter of supply and demand as you’ll have so many more older Americans needing some form of care, whether it be full-time skilled nursing or simply home healthcare,” notes Alison Sahoo, the author of the final report. “However, cost, quality of care, and patient safety will continue to be major hurdles that will plague this industry. Ongoing legal and regulatory issues, particularly those surrounding Medicare and Medicaid, will also present industry challenges.”

This in-depth study examines the trends and issues affecting nursing homes, home care, hospices, and assisted living facilities including: regulatory and quality; insurance and managed care; and consumer attitudes, behaviors, and preferences. Along with a thorough demographic analysis of the aging population, The Long Term Care Market also provides in-depth profiles of leading long term care competitors.

The Long Term Care Market can be purchased directly from Kalorama Information by clicking http://www.kaloramainformation.com/pub/1163943.html. It is also available at MarketResearch.com.

About Kalorama Information
Kalorama Information, a division of MarketResearch.com, supplies the latest in independent market research for the life sciences. For more information visit www.KaloramaInformation.com or contact Tom Ehart at 240-747-3014 or tehart@marketresearch.com.